The club are backing the campaign on Friday, December 12th which will see Christmas Jumpers being worn up and down the country...
Coventry City is backing this year’s national Christmas Jumper Day – and is urging supporters to get involved too.
The event takes place on Friday, December 12, and will see kids and adults wearing their Christmas jumpers up and down the country and donating money to Save The Children.
The Sky Blues recently launched their own Christmas jumper designs and they have proved to be very popular with supporters – with hundreds being snapped up via the CCFC Superstore at the Gallagher Retail Park and online at www.ccfcshop.co.uk.
The club is urging supporters to take pictures of themselves wearing either the CCFC design jumper or another festive jumper and post it on social media using the hashtag #XMASJUMPERDAY.
The best picture posted on any of the club’s social media sites during the day will win a CCFC prize.
The campaign has been running for three years under the banner ‘make the world better with a sweater’ and has already raised £1.6m. This year’s Christmas Jumper Day is predicted to be the biggest yet.
Adults who take part are asked to donate £2 to Save The Children, while children are asked to donate £1.
Mark Hornby, the club’s head of marketing, said: “We were approached by Save The Children to see if we would help to promote the campaign this year and we are only too delighted to get involved – we’d love supporters to get on board too.
“They can either take a picture of themselves in one of our Christmas jumpers or in another festive sweater and make a small donation to a great cause.”
For more information on Christmas Jumper Day go to www.christmasjumperday.org.