Coventry City Football Club sign tasty new partnership deal with one of the biggest pub chains

Thu 05 Mar 2015
Author: CCFC

The deal sees the company take advertising boards at all home matches as well as scoreboard advertising...

Coventry City Football Club have agreed a tasty new partnership deal with one of the biggest pub chains in the UK.

Sizzling Pub Company, which has more than 200 pubs & restaurants around the country – including 12 sizzling pubs in Coventry – has become an official club partner to Coventry City.

The deal will see the company take advertising boards at all home matches as well as scoreboard advertising, alongside becoming the official sponsors of homegrown players Lee Burge and Ivor Lawton.

Sizzling Pub Company will also have two places in the Legends Membership which includes a range of matchday benefits for their guests for the remainder of the season.

During the term of the partnership, the company will also benefit from player appearances at venues in the city.

Mark Walter, of Mitchells & Butlers – the company behind Sizzling Pub Company, said: “We are delighted to agree this partnership deal with Coventry City Football Club. 

“We have a strong presence in Coventry and the surrounding area, and this is good news for the Sky Blues and good news for us as it will help to raise our profile even further in the city.

“We are looking forward to working with the club between now and the end of the season.”

Tynan Scope, corporate sales manager for Coventry City Football Club, said: “This is a great partnership. Sizzling Pub Company is a national chain and we are extremely pleased to have them on board as one of our official club partners.

“We’ve seen what they have done at one of their establishments in the city – The Wallace – by decorating it with City shirts from past and present and that shows the synergy with the club.”

For more information on any advertising and sponsorship opportunities, email commercial@ccfc.co.uk or call 024 7699 2330.

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