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Club News

NEWS: Coventry City showing support for International Women's Day 2024 at Tuesday's game

4 March 2024

Club News

NEWS: Coventry City showing support for International Women's Day 2024 at Tuesday's game

4 March 2024

Coventry City will be celebrating International Women’s Day at this Tuesday’s match against Rotherham United.

IWD2024 is on Friday 8th March, with the Sky Blues encounter against the Millers being City’s closest home fixture to the day.

Coventry City will mark the day by celebrating the role played by women at the Club – whether as a supporter, employee or participant with our partners Sky Blues in the Community and Coventry City Women & Girls FC.

Important roles are held by women right throughout the Football Club in a range of different functions - across Performance, Fitness, Medical, HR, Operations, Stewarding, Safeguarding, Supporter Services, Commercial, Hospitality, Finance and the Academy.

Women hold vital roles at your Football Club and you will see them every single matchday and non-matchday at Coventry City.

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Women and girls are also increasingly attending Sky Blues matches, and feeling safe to enjoy their matchday as key parts of the Sky Blue Army. We have also supported a number of schemes to improve the environment and inclusivity for female supporters, including our continuing support of the Her Game Too campaign.

Earlier this season, Coventry City joined forces with Coventry City Council in getting behind a campaign to shine a spotlight on domestic abuse. Players and senior members of the club took a stand and encouraged men to stand up and speak out against domestic abuse in society. They encouraged the boys and men who follow the Sky Blues to be active allies in the fight against misogyny by taking a stand that domestic abuse is everyone’s business.

Unfortunately, sexist abuse and discrimination can sometimes still happen on matchdays. If it does, we can assure you that we will take action. You can report any incidents to your nearest steward or use our reporting text number in confidence on matchday – the number is 07537 453 117.


Sky Blues in the Community run a number of projects for women and girls, including their Girls Player Development Centres and Girls Emerging Talent Centres with the FA, plus projects such as the WomenTalk mental health programme.  

Meanwhile, Coventry City and SBitC continue to work closely with our partner club Coventry City Women and Girls FC. Our successful partnership with CCWGFC is now in its eight year and we are working more closely together each season with the grassroots club, which is focused on increasing participation and ensuring girls and women enjoy playing football. The Club has now expanded to 16 teams, ranging from Under-9 to up to the Women’s First-Team.


On Tuesday players from Coventry City Women and Girls FC will be shaking the giant flag as well as acting as ball collectors for the game, giving them a unique and memorable experience. The Sky Blues will also be showing their support for IWD 2024 on the big screen and tannoy plus in the matchday programme PUSB, while there will also be a women-only pre-match playlist.

We will continue to celebrate the contribution of females to our Football Club - whether as fans, staff or participants with our community partners – and improve the experience and opportunities for them. Being female, as with all other genders, should not be and must not be a barrier to participating in football in any way or at any level and we will continue to tackle sexism and misogyny on matchdays and non-matchdays.

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Doug King, Coventry City Owner and Executive Chairman, said:

“We’re very pleased to show our support for International Women’s Day 2024 this Tuesday night.”

“Women of course play a critical role across our Football Club in a range of jobs, including senior leadership roles, and we celebrate their contribution to the Sky Blues. Through our community partners, women and girls are having more opportunities to actively participate in football too, which is fantastic to see and our Club will continue to support this in every way in the years ahead.”

“We are also making the matchday experience a more positive and inclusive experience for ladies and girls as the Club continues to strive for an environment that encourages not only excitement and emotion but also respect and consideration.”

“We will always continue our support for IWD, which alongside other initiatives we have backed, all contribute towards our goal of Coventry City matches being great experiences for women, great experiences for girls and not to be missed!”  

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