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COMMUNITY: Sky Blues in the Community and Coventry Building Society team up for special matchday experience

8 February 2024


COMMUNITY: Sky Blues in the Community and Coventry Building Society team up for special matchday experience

8 February 2024

Coventry City, Sky Blues in the Community and Coventry Building Society teamed up last month to provide a special matchday experience for a group of deserving individuals.

As the Sky Blues beat table-topping Leicester City, the partnership teamed up with the Moat House Community Trust (MHCT) and opened the doors to the Coventry Building Society Lounge to give families a day they’ll never forget and a chance to experience the thrill of live football and seeing their heroes close up in action.

As well as the VIP day and watching the game from the Coventry Building Society Lounge, our local families enjoyed a spot of brunch, refreshments at half time, delicious brownies, match day programmes, a CCFC legend appearance before the game by Trevor Peake, and our star ‘Man of the Match’ appearance after the final whistle from midfielder Ben Sheaf.  

To add to this, Coventry City went that extra mile and surprised each of our guests with CCFC branded hats and scarves - giving them the chance to really feel part of the Sky Blue Army!

All our families were delighted with their gifts, the treatment they received, special appearances and to experience the game as VIPs.

We wanted to take them one step closer to the action though, so as the stadium was gearing up for kick-off, we took our guests down on to the pitch to shake the giant CCFC Crest as the players entered the field to start warming up.

We also left one young guest speechless as they were given the opportunity to be a CCFC mascot for the day too!

Dianne, from the Moat House Community Trust, shared: “Huge thanks to Coventry Building Society, Sky Blues in the Community, CCFC and Doug King for proving a truly amazing day for our local families, all were thrilled by the whole experience, the detailed organisation, generosity, and thoughtfulness shown to every one of them – a memory for life…..and of course a 3 – 1 win over Leicester!”

"This was a first for many families that attended."

Vicky Scott, volunteer for MHCT/Henley Grub Hub and whose family attended the game, commented on her experience: “I would like to give great thanks to all involved in getting the community to the Match on Saturday, it was amazing, and we were all treated so well and truly spoiled. Just to see the children’s faces when they were meeting Doug King and all they players, their excitement was so evident.”

She added: “I am a long-standing resident, being born in the area and never moving, I have been an active part of the community as an adult sitting on different groups to help the area. I also worked right in the heart of the community at the Moat House Community Trust, (I had a fall which has left me unable to do the job I once had). I’m the Chair of Deedmore Residents Association & A Trustee of The Moat House Community Trust. I have also volunteered at the Grub Hub for 30 years help, which week on week help so many people in the city.”

“Thank you once again for making that day happen.”

Samantha, David’s sister who both attended the game shared:

“I would just like to thank you for the day experience. David had a good time, he enjoyed the visit to the Coventry Building Society Arena, especially the CBS Lounge. He was really happy and enjoyed doing the flag wave on the pitch. The bacon butty in the morning was delicious and he loved the free hat and scarf set. He really appreciated the visit and wishes he can do it again soon. Thank-you very much to the team!”

Samantha was amongst many family members who got the chance to see their loved ones faces light up, feel the roaring of the stadium, see the action up close and personal. Something these families never thought they would have the opportunity to do. Tracey and Kerry were two of our moms that were thrilled to bring their families out to take part in this memorable event.

Tracey commented on her experience “Me and Jay my husband, and our four girls had the best day ever, everyone was so kind and looked after us brilliantly, the girls were absolutely buzzing; we’ll never forget it, what a beautiful day and memory

Kerry added: “I attended the game with my husband Kevin and 2 kids. Thank you so much for giving our family the opportunity to experience such an amazing day; it was lovely to see the children enjoying the atmosphere, a great day had by all, and we feel so fortunate to have made some precious memories.”

Kerry went on to say: “I began volunteering at Henley Green Grub hub during the Pandemic. It’s something that I felt compelled to do, along with being able to give back. Volunteering is at the very core of being a human. No one has made it through life without someone else’s help. Too often we underestimate the power of a smile, a kind word, a listening ear, or the smallest act of caring, all of which have the potential to turn a life around.”

Bharti, Supporting Families Team Leader, added: “I would like to echo the great day had by all, and received so many compliments. The planning and care taken was absolutely wonderful!”

Sky Blues in the Community are the official charity of Coventry City Football Club, aspiring to make positive impacts across all areas of our community. Our vision as a charity is to ‘Change lives in our local community’ and this is something we feel so passionate about. Having the opportunity to collaborate with Coventry Building Society, link with organisations like the Moat House Community Trust, and really get into the heart of the community in order to give these families an experience of a lifetime, is truly what makes our work all worthwhile.  

Emma Brodie, Senior Community Specialist at Coventry Building Society, also commented: “Ever since we started sponsoring the Arena, we’ve used our presence here to help bring the local community together. Football is a massive part of people’s lives and unites people across the city in a wonderful way. The building society has worked with Dave Busst and Sky Blues in the Community for years to help fans who need something special to support them. And, as all fans know, this football club can lift people’s spirits more than anything else. Sometimes we’ll team up with SBitC working with local organisations like foodbanks or schools, but today was about giving people the opportunity to watch CCFC in the Arena for the first time. And what a match it was! They’ll all remember today with a smile on their face for a very long time.

On behalf of Coventry Building Society and CCFC, everyone at Sky Blues in the Community would like to thank all their special guests for attending the Leicester game, we hope you enjoyed yourselves as much as we did, and this can now be the beginning of your footballing journey with our Sky Blue Army!

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