Coventry City have been unable to come to an agreement with Leeds United regarding ticket pricing for away fans for our league games this season.
While advertised as being a ‘reciprocal offer’ to Clubs, Leeds’ proposal would result in their fans visiting the Coventry Building Society Arena paying less for the game than Sky Blues supporters.
Leeds United proposed us changing the game from Category A to Category B for Leeds United supporters only. In return they would drop their £45 price to £30 for adult Sky Blues fans visiting Elland Road in December. Leeds were not willing to negotiate or change their offer.
We believe it is not for opposition Clubs to dictate pricing or price categories to other Clubs. Using high prices at their own Club as a negotiating tool to adjust prices at other Clubs should not be the case.
While we appreciate the cost to an individual supporter of this, the cost of a price reduction such as this for Leeds fans would be around £30,000 to Coventry City – based on Leeds bringing roughly 4,500 supporters. We would also be subject to increased police and stewarding costs for this game.
We felt it was important for us to be clear with our supporters over this process and why we came to this decision.
Therefore, we can confirm that:
- Sky Blues supporters will pay £45 at Elland Road, which is the Adult away supporter price which has been decided by Leeds United. This is ultimately their decision.
- Leeds United supporters will pay £37 at the Coventry Building Society Arena, which is the Category A Adult away supporter price which has been decided by Coventry City. This is ultimately our decision.
Coventry City have chosen to give a CCFC Retail voucher to Sky Blues fans purchasing Leeds tickets – this will be of the value between the price which Leeds will charge and our Category B ticket prices.
This gesture by Coventry City will mean fans will receive the following vouchers based on the ageband ticket they purchase for Leeds away:
Retail Voucher Value
Adult - £15 (Minimum retail spend £60)
Concession - £6 (Minimum retail spend £24)
16-18 years - £4(Minimum retail spend £12)
Under 11s will not receive a voucher, as they will already get a cheaper ticket at Leeds. Under 16s will not receive a voucher, as they will get the same ticket price at Leeds
Full price items only, 1 voucher per transaction. Voucher only valid on full price items. Valid from 15th January until 31st March 2024. Fans will be sent their voucher codes in early January. Any fans re-selling tickets will not receive a voucher. Vouchers will be sent individually to each supporter assigned a ticket via the email address on their account. Fans will be able to use their voucher online or in-store.