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NEWS: Rasoul Didarzadeh appointed as Head of Retail

15 March 2023

Coventry City are pleased to confirm the appointment of Rasoul Didarzadeh as the Club’s new Head of Retail.

Rasoul brings a range of retail experience to the new role at the Sky Blues, having worked at Club level and also retailers and suppliers in football and the wider retail industry.

His role will be to develop the Retail, Licensing and Merchandising at the Sky Blues, with the Club now having brought the operation of retail across the Club Shop and online store ‘in-house’.

Rasoul said:

“I am very pleased to have joined Coventry City in this great new role and at an exciting time for the Club.

“Coventry City has produced excellent kits in recent years and we will be aiming to develop the retail offering across the board for Sky Blues supporters, which of course will also help generate revenue for the Football Club.”

Dave Boddy, Chief Executive at Coventry City, said:

“We’re delighted to welcome Rasoul to the Football Club.

“He brings with him great experience from his previous roles as well as knowledge of the industry, and we look forward to working with him.”

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