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Club News

NEWS: Sky Blues 2023/2024 home shirt record breaking sales

14 July 2023

Club News

NEWS: Sky Blues 2023/2024 home shirt record breaking sales

14 July 2023

The Sky Blues 2023/24 home shirt has become the fastest selling shirt in the Club’s history.

Last years home shirt sold around 2,000 shirts in the first two days of sale, however this years shirt has sold 2,400 shirts in the first four hours of sale.

Elsewhere, the Sky Blues 2023/24 goalkeeper shirt has sold 142% more than in the first day of sales last season.

To make sure you don’t miss out, you can pre-order the new shirt now, by heading over to

City’s 23/24 home shirt sees a return to stripes for the Sky Blues.


Working closely with hummel, this season’s home kit takes inspiration from the Club’s famous crest – incorporating different elements of the badge on the front of the shirt.


The elephant, displayed on the crest and also the City’s coat of arms adorns the shirt.


This is alongside the mythical Phoenix bird, a symbol of Coventry’s rise from the ashes of fire and rebuilding after World War II.


The Eagle is also shown and is a symbol from Coventry’s distant past - being the emblem of Lady Godiva's husband, Leofric, Earl of Mercia.


Inside the neck, August’s 140th anniversary of the Club’s formation is marked while the traditional civic crest of the City is shown – which the Club’s players wore on their shirts at the start of the last century.


Coventry City’s new principal partner and front of shirt sponsor, King of Shaves is proudly displayed on the front of the shirt too.


Replica shirts will again be available from Infants to 5XL sizes.

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