Coventry City are delighted to announce King of Shaves as the Club’s new front of shirt sponsor and principal Club Partner for the 2023/24 season.
This will also see King of Shaves become the Club’s official grooming partner ahead of the new campaign.
Founded by Will King, brother of Sky Blues owner Doug King, in 1993, King of Shaves is a British company that is now firmly established as a leading brand in the UK.
Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.
Their range of advanced high-performance shaving, skin and beard care products are available in the UK and internationally.
The company logo will adorn the front of all of the Sky Blues’ shirts for the 2023/24 season.
Doug King, Owner and Executive Chairman at Coventry City, said:
“King of Shaves is a great partner for the Sky Blues. A fantastic brand with great products that have stood the test of time.
“We welcome their support as we continue our journey reconnecting with the community and targeting our return to the top league in world football.”
Will King, founder of King of Shaves, said:
"I'm delighted that the brand I established three decades ago, with the aim of providing the finest shave globally, is now part of Coventry's journey.
“The team, supporters, and community are remarkable. As a founder, it's an honour to be involved in something this exceptional."
Tynan Scope, CCFC’s Head of Commercial, said:
“This is great new Principal Club Partner and Front of Shirt Sponsor for the club.
“King of Shaves is a well-known and established British company, with an instantly recognisable logo and a brand who our fans are familiar with and that have engaged with our fanbase exceptional well already.
“The King of Shaves logo is strong but compliments the new kit and is in keeping with the overall aesthetic of the new kit. We are very much looking forward a pro-active, engaging and creative partnership with King of Shaves.”