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NEWS: Coventry City confirm plans for new Superstore at CBS Arena!

25 July 2023

Coventry City are delighted to announce exciting plans for a new Superstore at the Coventry Building Society Arena!

The Superstore will be located in the corner of the South and West Stand of the Arena, near to the matchday players entrance, and will significantly increase the size of the Club’s Arena retail operation.

Building work to transform the space started earlier this month and fans can now see visuals of what the new Superstore will look like too.

Over the next few months it will include a wide range of Sky Blues products, including kit, training wear and leisure wear, plus many other items which will be available shortly as the Club seeks to broaden its retail offering.

The Superstore will also include the non-matchday Ticket Office, with the Ticket Office on matchdays remaining in its current location.

The opening date for the new Superstore will be confirmed shortly, with the project being completed in two phases.

Doug King, Executive Chairman and Owner, said:

“Creating a new Superstore will greatly increase the breadth and quality of our retail offering to supporters, both during the week and on matchdays as well.

“The space is perfect for this and the location near to the Players Entrance will really add to the matchday experience and create a new focal point on our matchdays.”

Rasoul Didarzadeh, Head of Retail at Coventry City, said:

“We’re delighted to reveal plans for the new Superstore at the Arena.

“Increasing the range of our retail products, as well as the quality, has been one of my priorities since arriving at the Club and moving to the new space will allow us to do that, as well as providing a higher quality Superstore and retail experience for our supporters on matchdays and through the week.”

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