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NEWS: Coventry Building Society to become back of shirt sponsor

14 July 2023

Coventry City are delighted to announce Coventry Building Society as the Club’s new back of shirt sponsor!

An initial one-year deal has been agreed, extending the ongoing relationship between the Sky Blues and Coventry Building Society.

Coventry Building Society, was founded in 1884 in the City – just one year after the Football Club was formed 140 years ago – and they are now one of the UK’s top ten mortgage and savings providers.

The Building Society logo will be proudly displayed on the back of the new Sky Blues shirts for the 2023/24 campaign, which will be unveiled in the coming days ahead of being worn for the first time in next week’s pre-season friendly against Forest Green. 

Tynan Scope, Head of Commercial at Coventry City, said: “We are delighted to announce Coventry Building Society as our new back of shirt sponsor for the 2023/24 season.

“They are long-standing supporter of the City’s Football Club and our relationship is continuing to develop and increase, so it’s great that they are continuing that with this sponsorship.”

Jon Badger, Head of Sponsorship at Coventry Building Society, said: “We’re delighted to have extended our partnership with the club as it goes from strength to strength. The football club is an iconic part of our home city and having our name on the back of the shirt builds on the support we gave last season, sponsoring the training kit as well as the Wembley walk out tops. We can now proudly say we have the back of the Sky Blues – and the Sky Blue Army - away from home, as well as at the Coventry Building Society Arena!”

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