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NEWS: Sky Blues in the Community supporting 'Drop the Denim' campaign

18 January 2023

Community

NEWS: Sky Blues in the Community supporting 'Drop the Denim' campaign

18 January 2023

Sky Blues in the Community and Coventry City are supporting the ‘Drop the Denim’ campaign, run by Fridays Coventry, at Saturday's game against Norwich City.

Fridays Coventry was set up in 2019 to try and help prevent knife crime and antisocial behaviour. Founder, Tyler Campbell wanted to unlock youth potential and the project has seen young people doing everything from making electric battery Gokarts, to singing at Birmingham Symphony Hall to holding a weekly food bank. It won National Crimebeat Award in 2022 for best youth led anti crime initiative in the UK.

Fridays is running Drop the Denim, which is a Queen’s Platinum Jubilee project. The goal is to tackle the current cost of living crisis and help save the planet!

Did you know it takes 1800 gallons of water to make just one pair of jeans?

By recycling denim we can cut this water usage by massive amounts. All denim collected is washed, ironed and handed out to families across Coventry who are currently struggling with the cost of living increasing.

If you would like to ‘drop your denim’ please go over to www.fridays.org.uk to find your nearest donation bin – with a collection bin located outside the Main Entrance of Coventry Building Society Arena pre-match on Saturday. 

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