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NEWS: Coventry Building Society announced as new Sky Blues training wear sponsor

23 February 2023

Club News

NEWS: Coventry Building Society announced as new Sky Blues training wear sponsor

23 February 2023

Coventry City Football Club are delighted to announce Coventry Building Society as our new Training Wear sponsor.

The new sponsorship will initially be until the end of the 2022/23 campaign and forms part of the ongoing relationship between the Sky Blues and Coventry Building Society.

Coventry Building Society, was founded in 1884 in the City – just one year after the Football Club was formed – and is now one of the top ten mortgage and savings providers.

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As part of the sponsorship, Coventry City and Coventry Building Society will be revealing a number of exciting fan engagement initiatives in the coming days and weeks.

One of these fans initiatives has been revealed already across our social media and on home matchdays – the Coventry Building Society Fan Wall, which has given Sky Blues fans the chance to tag their photos on a matchday with #CBSFanWall to get their images and posts on the big screen at the Coventry Building Society Arena pre-match and at half-time.

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Tynan Scope, Head of Commercial at Coventry City Football Club, said: “We’re thrilled to be announcing another sponsorship with Coventry Building Society, as we continue to work even closer with this locally and nationally recognised and respected organisation. 

“The Club has had a long-standing relationship with Coventry Building Society over a number of years and this new sponsorship is testament to the tremendous work of the CCFC Commercial Team and the increasing relationship we have built with Coventry Building Society.

“We look forward to announcing further initiatives with them in the coming weeks and to seeing the Coventry Building Society logo on our training wear for the rest of this campaign.”

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He added: “Coventry Building Society are keen to have engaging initiatives with our fan base and I am sure our fans have enjoyed the #CBSFanWall so far and will enjoy the upcoming initiatives we will announce in the coming weeks.  Working with Club Partners who want to engage with our fans on a matchdays and non-matchdays is important to us and a key aspect of building our partnerships.”

Jon Badger, Senior Sponsorship Manager at Coventry Building Society said: “We’re proud to be a Coventry business and delighted to be building stronger connections with the Club. We’ll be working closely together to make the matchday experience at the Coventry Building Society Arena better and better. The good news for supporters is there is lots more to come.”


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