Coventry City have launched an innovative partnership with nationwide building supplies company Jewson which could see the Sky Blues faithful pocket thousands of pounds across the course of the season.
Jewson will once again be the sponsor of additional time in all City matches, but the main focus will be matches at the Coventry Building Society Arena, where each game will see a Premier League Package or Premium Membership holder selected for the chance to score some ‘bonus cash’.
When the stoppage time is announced at the end of the game, the club will also display a block, row and seat number – with the lucky holder of that card winning £90 (to represent the standard minutes in the match) for the first Sky Blues strike in added time.
If no Sky Blues goal is scored, the money will roll into the next home game, meaning that a lucky fan could win almost £2,000 if the pot builds enough.
Jewson marketing director Gareth Drew believes celebrating CCFC goals in this way is a perfect chance to interact with the Sky Blues local fanbase and those that travel from around the country to each home game.
He said: “We are delighted to once again be supporting Coventry City as they push for the Premier League.
“Jewson has long been associated with CCFC and we are proud to be backing the club in such a pivotal period.
“The excitement and enthusiasm around the city is fantastic, and it was amazing to see people commit to the club’s future with things like the Premier League Package – it would be great to think that one of the season’s pivotal goals could also repay some of that faith! ”
CCFC Head of Commercial Tynan Scope is delighted to have secured another partnership which creates fun and interaction for the City fans.
He said: “Mark Robins has created a side that have become well known for playing until the very last second of each game and grabbing points very late – this is going to give people even more reason to celebrate.
“It is great that companies like Jewson want to partner with the club, but even better when we can work together to create added value for our fans. Hopefully we will be giving away the cash week in week out without too many rollovers!”