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NEWS: New Matchday Supporter Liaison Officers begin work on Sky Blues matchdays

11 April 2023

Club News

NEWS: New Matchday Supporter Liaison Officers begin work on Sky Blues matchdays

11 April 2023

Fans attending Coventry City matches at the Coventry Building Society Arena will see a new feature of our matchday team, as our Matchday Supporter Liaison Officers are now in place.

Over the last few games, fans will have seen our team at games walking the concourse and other areas with Sky Blue jackets on with the words Matchday Supporter Liaison Officer.

The role of a Matchday Supporter Liaison Officer (MSLO) is to act as an advocate of both Coventry City and supporters. The MSLO’s will be the first point of contact for supporters on our home matchdays regarding queries, issues, complaints and feedback about your experience at the Coventry Building Society Arena.

While you can still ask our stewards for help too, these Matchday Supporter Liaison Officers are specifically in place to help fans queries and complaints on matchdays, and will roam the Arena inside and outside and be fully briefed on a range of supporter services queries.

They will also feed back to the Club at the end of each matchday on the queries they have had and any ideas they or fans have too, helping us to provide feedback to the Arena as well and to improve our overall matchday experience for supporters.

We currently have four MSLO’s in place, but we have room for more – click here for details.

Jodie Jones, Supporter Services Officer at Coventry City, said:

“By adding the MSLO’s to our matchday team, we plan to provide on the spot help to fans so that any issues can be picked up and resolved quickly.

“They will also help us create a welcoming environment for fans and help us to improve the experience further, with ideas from being around the concourse and the stadium on matchday and talking with our supporters too.

“We would encourage fans to make use of this aspect of our matchday operation as we continue to look to improve the experience for fans.”


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