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NEWS: Sky Blues in the Community announce player ambassadors for 22/23 campaign!

10 October 2022

Members of the Coventry City squad have been named Sky Blues in the Community ambassadors for the 2022/23 season.

Each year, the community department selects ambassadors who represent the values of the charity. These ambassadors will support, promote and symbolize the themes and activities of SBitC.

These are Sport and PDC ambassador Callum O’Hare, Education ambassador Liam Kelly, Health ambassador Simon Moore, Social Inclusion/Disability ambassador Kyle McFadzean, Equalities ambassador Kasey Palmer, Girls/Women’s Football ambassador Martyn Waghorn and Junior Sky Blues/Family Zone ambassador Ben Sheaf.

Dave Busst, from Sky Blues in the Community, said:

“We’re delighted to announce our player ambassadors for the 2022/23 season.

“They cover the wide range of activities that Sky Blues in the Community does across Coventry and Warwickshire and the impact that we have on people living and working in our local area.

“We’re proud to work closely with Coventry City and the players, who are always keen to support our work and visit our activities, and look forward to this continuing in the season ahead.”

Sport and PDC Ambassador, Callum O’Hare said: “I am very pleased to have been selected as a Sport Ambassador for Sky Blues in the Community.

“They do great work across all areas which we have supported as players before, but Sports participation in sport is of course an area of particular interest to me. It is a wide range of work, from schools to holiday camps and other activities and the Player Development Centre, and I look forward to supporting them.”

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Education Ambassador, Liam Kelly, last season's Community Player of the Year, said: “I’m very pleased to be the Sky Blues in the Community Education Ambassador for the 2022/23 season.

“I am looking forward to supporting the Education work that they deliver across a range of ages and areas, whether it is learning in schools or for personal development in further or adult education and other learning environments.”

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Health Ambassador, Simon Moore said:

“I am delighted to be the Health Ambassador for Sky Blues in the Community for this season. I am looking forward to getting to see the Health programme in action and hopefully visiting projects across Coventry and Warwickshire, such as the ‘+Sport Move & Learn’ programme in Primary Schools to the Men Talk project.

“Their work helps in improving the health and wellbeing of local people via the power of football and Coventry City, and I look forward to seeing its impact.”

Inclusion/Disability Ambassador, Kyle McFadzean (right) said:

“I am very pleased to be the Ambassador for the Sky Blues in the Community Inclusion programme for another year, and also the range of work they do with people with disabilities.

“Sport has a great ability to motivate, educate and inspire people to improve their lives and their life chances, for people from across a range of backgrounds, which makes Inclusion and the work with Disabled people such an important area for Sky Blues in the Community and the Football Club.”

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Equalities Ambassador Kasey Palmer said:

“I am delighted to be Sky Blues in the Community’s Equalities ambassador for 2022/23.

“It is important to highlight the work that is done in this area and make sure that both in football and in wider society, people are treated equally and not discriminated against for any reason.”

Girls and Women’s Football Ambassador Martyn Waghorn said:

“Following the Lionesses success, Women and Girls football is bigger than ever and I am delighted to support this area.

“Sky Blues in the Community and Coventry City do great work in this area through various projects and opportunities, and by supporting our partner club Coventry City Women and Girls FC and their volunteers.”

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Family Zone and Junior Sky Blues Ambassador, Dom Hyam said:

“I delighted to be named the Family Zone ambassador. The team of volunteers in the Family Zone do a great job and put in a lot of hard work and I am looking forward to supporting them.

“Our young supporters are very important to us as they are the future of our Football Club and it’s vital we create a great experience for them.”


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