- In a bid to shine a spotlight on the catastrophic decline of nature, WWF will join forces with some of the world’s most popular brands including Carlsberg, Hootsuite, Duolingo, and Airwick as well as sports teams including Coventry City, Millwall and Wolves.
- Brands are invited to get involved with WWF’s #WorldWithoutNature hashtag by editing the "nature" out of their logo or name
On World Wildlife Day (3 March 2022) WWF will once again join forces with some of the world’s best-known companies, NGOs and sports teams by inviting them to remove images of nature from their branding, in a bold effort to highlight the emptiness of a world without nature.
Using the #WorldWithoutNature hashtag, the campaign will highlight the dramatic loss of biodiversity globally and the social and economic risks it poses. According to WWF’s Living Planet Report, average populations of mammals, birds, fish, amphibians and reptiles have dropped by an alarming 68% since 1970.
Marco Lambertini, Director General of WWF International, said: “All around us, the beauty and nature that we’ve long taken for granted are quickly disappearing before our eyes. We know that human activity has already resulted in wildlife populations plummeting by an average of 68% in less than a lifetime. Governments, businesses and consumers across the world must take bold action to reverse our impact on nature. That’s why we’re joining forces with some of the world’s best-loved brands, by asking them to remove nature from their logos, in a bid to highlight how desolate a world without nature could be.”
Some of the world’s most popular brands will be taking part in #WorldWithoutNature including Carlsberg, Hootsuite, Dove, Gymshark, On The Beach, Duolingo, Timberland, Sealife and Airwick. Many sports teams will also show their support for #WorldWithoutNature by removing nature from their logos, including Coventry City, Aston Villa, Wolves, West Brom, Sunderland and Millwall.
"We believe that through the small changes we can all make, we can have a big impact on the world around us,” said Sam Johnson, Head of Marketing, Carlsberg & Core Lager. “That's why we’re delighted to be involved in WWF's #WorldWithoutNature campaign on World Wildlife Day, and we're proud to continue working with WWF to restore seagrass and help protect ocean wildlife."
#WorldWithoutNature comes as governments from around the world gear up to negotiate the details of a new global agreement for nature. This is to be agreed at theCOP15 global biodiversity summit due to be held in Kunming, China, later this year. WWF is calling on global leaders to use this opportunity to deliver an ambitious global plan to tackle biodiversity loss and set nature on the path to recovery.
On COP15, Marco Lambertini, Director General of WWF International, added: “Ahead of crucial negotiations taking place at COP15, which will set global goals on biodiversity for years to come, we’re calling on governments to agree an ambitious nature positive goal and a concrete set of targets to reverse nature loss and wildlife decline by the end of the decade. It is time for a strong commitment followed by urgent action.”
WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.