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NEWS: Coventry City announce new partnership with MatchWornShirt

5 February 2022

Coventry City is delighted to announce a new commercial partnership with Dutch auction platform MatchWornShirt.

Their international site features sales of sporting memorabilia, including signed and match worn kit from teams and sports around the globe. All items are acquired directly from clubs, this ensures peace of mind on the authenticity of all pieces.

The partnership will kick-off with the Sky Blues teaming up with MatchWornShirt for Saturday’s Emirates FA Cup tie against Southampton, seeing the MatchWornShirt logo on Coventry City’s sleeves for the game and the shirts worn by Mark Robins’ team being auctioned online from 3pm today.

Headquartered in Amsterdam and with offices situated in London, Istanbul, and Sao Paulo, MatchWornShirt host global, online shirt auctions where the bidding begins at kick off. The aim throughout is to create the best fan-experience from memorabilia sales, including interactive content and a custom framing service.

MatchWornShirt believe that top sport is inextricably linked with society and whilst enjoyed by all, a small minority find participation difficult. For this reason, the vast majority of the proceeds of each shirt sold are donated to charities promoting and facilitating sports, health and wellbeing.

Tynan Scope, Head of Commercial at Coventry City, said: "This is a new and exciting venture for Coventry City, putting us alongside some of the world's elite sports teams that feature on the site regularly and further raising our profile.

“Things get underway with the match worn shirt auction from the Southampton game, and we're looking forward to working with MatchWornShirt on other branding exercises and auctions as the season progresses that Sky Blues supporters can take part in and take advantage of. “

Floor Loeber, Head of Club Success at MatchWornShirt, added: “We are thrilled to be partnering with Coventry City and bring Sky Blue fans around the world the chance to own a piece of FA Cup magic.”

The auction will begin today, Saturday 5th February, at 3pm and run until Saturday 19th February at 2pm.

Visit for more details and find the extensive array of sporting memorabilia on offer.

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