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Club News

NEWS: Matchday Guide versus Peterborough United

23 September 2021

Club News

NEWS: Matchday Guide versus Peterborough United

23 September 2021

Ahead of Friday night’s game against Peterborough United in the Sky Bet Championship, the Sky Blues have produced a matchday guide for fans attending the game.

The Sky Bet Championship game is a 7:45pm kick-off at the Coventry Building Society Arena

A crowd of over 16,000 is expected


We expect cash turnstiles to be busy, especially as it is an evening game, and we therefore advise fans to arrive early when buying on the gate.

Due to this being a ‘displaced’ weekend fixture, rather than a scheduled midweek game, the match is not live on iFollow or the Sky Sports Red Button.

COVID Advice and Protocols

Coventry City issued updated COVID Advice and Protocols for fans at the start of the season – this still applies to all our home games.

To summarise:

  • Before you come to the game, we encourage fans to take a lateral flow test. This is not compulsory but would hopefully reduce the risk of transmission in the stadium.
  • All fans are encouraged to wear face masks when at games. This is particularly important when fans are entering the stadium and walking around the concourse, as these are busy areas.
  • We also encourage fans to continue social distancing wherever possible.
  • There are increased hygiene measures, and fans are encouraged to wash their hands.
  • In accordance with the current Government and EFL regulations, there is no requirement to provide proof of double vaccination to enter the stadium.

To see the full information for fans, click here

The Club has also provided information regarding interaction between supporters and players on matchdays – this can be seen here. We politely request that fans do not ask players/staff for selfies either inside or outside the stadium.

Fans are allowed to bring in their own small hand sanitiser with them to the game.


Buying tickets on matchday

Friday’s game is a Category B fixture – which means Adult tickets are £25, with Concessions £20,  Under 18s £15, JSB U16s £10 and JSB U13s £0.

Tickets will be available to buy from the Ticket Office at the Coventry Building Society Arena, which opens at 9:30am on Friday and will be open up until kick-off. This is cashless.

Sky Blues fans can buy at Cash Turnstiles 30 – 37 from 6:30pm. There is no matchday price increase. We advise fans to arrive at least 15 minutes before kick-off when buying at Cash Turnstiles due to high demand, especially for evening matches.

Ticket Info for the game can be seen here

For any queries, please email or call 0333 321 31 34

Please note - Season Tickets are now off-sale and Away Tickets are not available to buy from the Ticket Office on midweek matchdays from 4pm.

Peterborough supporters are able to pay on the day at Cash Turnstiles 4 and 5 in the South Stand.


Ticket Collections and Queries

Any ticket collections and queries for Sky Blues fans can be made at the Ticket Office from 9:30am on Friday.

Peterborough supporters can collect pre-purchased tickets from the away ticket collection booth at the rear of the South Stand.


Season Tickets

Any Season Ticket holders who have not received their card or have lost it can arrange a paper ticket for the game. Please visit the Ticket Office to collect your ticket.

For any queries in advance of the game, please visit the Ticket Office or email

Any queries on the day of the game can be made in person at the Ticket Office.


Club Shop

The Club Shop will be open from 9:30am until kick-off on Friday. This is cashless. It will not be open post-match - this is the case for all evening games. 

The 2021/22 Home Shirt is now back in stock and available to buy!


Entry to stadium

Turnstiles open at 6:30pm

Hospitality doors open at 5:30pm


Car Parking

Fans can book on-site car parking here – booking in advance is advised

You can also book off-site car parking here

Please note that the exit directly on to Jimmy Hill Way/the A444 will be used on Friday for vehicles in Car Park B. In all car parks, please follow the instructions of the car park stewards.

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Bars and Kiosks

All Bars and Kiosks at the Arena are also now cashless – cash payment is not accepted.

The new Anecdote Bar will be open on Friday, located next to the Jimmy Hill Statue, and will be open post-match too. This is open for Sky Blues fans only.


The Anecdote, The Mill and the Bakery will also be open pre-match and half-time, with access to the Anecdote for fans from the West Stand concourse at half-time.

In hospitality areas, additional bars will be open for supporters in the Legends Lounge and Level One Lounge.

Sky Blue Tavern and Dhillon’s Brewery Fan Zone

The new Sky Blue Tavern in Coventry city centre is now open!

Coventry's newest sports bar the Sky Blue Tavern is located at Hertford Place, near Junction 7 of Coventry Ring Road, at the old Dragon Phoenix/Feast Junction building. The Tavern has a Sky Blues theme, with historic images and memorabilia throughout the two-story building, and is the place to go for Sky Blues supporters. For info visit

A one-way shuttle bus is available to book from the Tavern over to Dhillon’s Brewery, near to the Arena – with a drink or food option included.  


Meanwhile the Fan Zone at Dhillon’s Brewery will be open from 4pm on Friday at Unit 14A Hales Industrial Estate, Rowley’s Green Lane (CB6 6AT) – a short walk from the Coventry Building Society Arena.

It has been completely refurbished and now includes a 20-foot TV screen, new indoor bar and a covered outdoor seating with room for hundreds of Sky Blues fans. DJ Big Smithy, made famous from our time groundsharing at St Andrew’s, is there too to help create a fantastic pre-match atmosphere, while there are plenty of food options as well!

Dhillons Photo.jpg


Matchday Programme PUSB will be available around the ground – this is cash and card payment.

Gustavo Hamer is our main feature, while there are lots more features and news from around your Club too.

Details here


Family Zone

Due to it being a midweek game, there is no Family Zone. Following COVID restrictions, we are delighted to confirm that it will return for our game against Fulham next week. Details here. 

Sky Blue Sam

Sky Blue Sam will be back on Friday. Due to COVID regulations, he is unable currently to do high fives or have selfies with supporters – we thank you for your understanding and co-operation.

Kicking ball-01.jpgScoreboard/Tannoy Messages

The deadline for messages has now passed for the Peterborough game – we can no longer accept any further requests unfortunately.

Submissions for the game against Fulham are now being accepted, subject to capacity of messages, until 5pm on Thursday 30th September.

Further information


Matchday Reporting Number

Any issues of racism, homophobia, discrimination, abusive behaviour or general safety issues can be reported to the Club on home matchdays using the reporting number – 07395 932 164.

Simply begin your message with the Block/Seat location of the incident – followed by details of the incident. We will treat your message in the strictest confidence.


Prohibited Items

Details of items that fans can/cannot bring into the stadium are shown below:


Other events at the Arena

There is a NSPCC fundraising dinner being held in some lounges at the stadium on Friday evening. Any supporters affected have been contacted directly.

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