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Club News

NEWS: Matchday Guide for Saturday's game against Middlesbrough

10 September 2021

Ahead of Saturday’s game against Middlesbrough in the Sky Bet Championship, the Sky Blues have produced a matchday guide for fans attending the game.

The Sky Bet Championship game is a 3pm kick-off at the Coventry Building Society Arena

A crowd of around 17,000 is expected and we advise fans to arrive early, especially if they intend to purchase at Cash Turnstiles.

Due to the number of events in the City Centre this weekend, we also encourage fans to plan their journey and leave extra time. 


COVID Advice and Protocols

Coventry City issued updated COVID Advice and Protocols for fans at the start of the season – this still applies to all our home games.

To summarise:

  • Before you come to the game, we encourage fans to take a lateral flow test. This is not compulsory but would hopefully reduce the risk of transmission in the stadium.
  • All fans are encouraged to wear face masks when at games. This is particularly important when fans are entering the stadium and walking around the concourse, as these are busy areas.
  • We also encourage fans to continue social distancing wherever possible.
  • There are increased hygiene measures, and fans are encouraged to wash their hands.
  • In accordance with the current Government and EFL regulations, there is no requirement to provide proof of double vaccination to enter the stadium.

To see the full information for fans, click here

The Club has also provided information regarding interaction between supporters and players on matchdays – this can be seen here. We politely request that fans do not ask players/staff for selfies either inside or outside the stadium.

Fans are allowed to bring in their own small hand sanitiser with them to the game.


Buying tickets on matchday

Tickets will be available to buy from the Ticket Office at the Coventry Building Society Arena, which opens at 9:30am on Saturday. This is cashless.

Sky Blues fans can buy at Cash Turnstiles 30 – 37 from 1:30pm. There is no matchday price increase. We advise fans to arrive at least 15 minutes before kick-off when buying at Cash Turnstiles due to high demand.

Ticket Info for the game can be seen here

For any queries, please email or call 0333 321 31 34

Please note - Season Tickets and Away Tickets are not available to buy from the Ticket Office on matchdays.

Middlesbrough supporters are able to pay on the day at Cash Turnstiles 4 and 5 in the South Stand.


Matchday Ticket Collections and Queries

Any ticket collections and queries for Sky Blues fans can be made at the Ticket Office from 9:30am on Saturday.

Middlesbrough supporters can collect pre-purchased tickets from the away ticket collection booth at the rear of the South Stand.


Season Tickets

Season Ticket cards have been dispatched for all Phase 1 Members, Phase 2 Members and ‘regular’ Season Ticket holders. The final cards were dispatched first class on Wednesday and these will arrive with fans ahead of the Middlesbrough game on Saturday.

The only exception is fans who bought a new Season Ticket from Tuesday onwards – they will be required to collect a paper ticket for the Middlesbrough game from the Ticket Office.

For any queries in advance of the game, please visit the Ticket Office or email

Any queries on the day of the game can be made in person at the Ticket Office.


Club Shop

The Club Shop will be open from 9:30am until kick-off, and then again for an hour post-match. This is cashless.

The 2021/22 Home Shirt is now back in stock and available to buy!


Entry to stadium

Turnstiles open at 1:30pm

Hospitality doors open at 12:30pm

Travel this Saturday

There are multiple events taking place across Coventry City Centre this Saturday 11th September, with local road closures and diversions in place. Your journey may therefore take longer than normal so please plan ahead and leave more time for your journey.

You will still be able to get to where you need to go but please check traffic apps before travelling. To plan your journey for this weekend please visit:


Car Parking

Fans can book on-site car parking here – booking in advance is advised

You can also book off-site car parking here

Please note that the exit directly on to Jimmy Hill Way/the A444 will be used on Saturday for vehicles in Car Park B. In all car parks, please follow the instructions of the car park stewards.

Parking is expected to sell out and we recommened booking in advance. 

Bars and Kiosks

All Bars and Kiosks at the Arena are also now cashless.

The new Anecdote Bar will be open on Saturday from Midday, located next to the Jimmy Hill Statue, and will be open post-match too. This is open for Sky Blues fans only.

The Anecdote, The Mill and the Bakery will also be open pre-match and half-time, with access to the Anecdote and the Mill for fans from the West Stand concourse.

In hospitality areas, additional bars will be open for supporters in the Legends Lounge and Level One Lounge.

Sky Blue Tavern and Dhillon’s Brewery Fan Zone

The new Sky Blue Tavern in Coventry city centre is now open!

Coventry's newest sports bar the Sky Blue Tavern is located at Hertford Place, near Junction 7 of Coventry Ring Road, at the old Dragon Phoenix/Feast Junction building. The Tavern has a Sky Blues theme, with historic images and memorabilia throughout the two-story building, and is the place to go for Sky Blues supporters. For info visit


A one-way shuttle bus is available to book from the Tavern over to Dhillon’s Brewery, near to the Arena – with a drink or food option included.  

Meanwhile the Fan Zone at Dhillon’s Brewery will be open from 11am at Unit 14A Hales Industrial Estate, Rowley’s Green Lane (CB6 6AT) – a short walk from the Coventry Building Society Arena.

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It has been completely refurbished and now includes a 20-foot TV screen, new indoor bar and a covered outdoor seating with room for hundreds of Sky Blues fans. DJ Big Smithy, made famous from our time groundsharing at St Andrew’s, is there too to help create a fantastic pre-match atmosphere, while there are plenty of food options as well!


Matchday Programme PUSB will be available around the ground – this is cash and card payment.

Viktor Gyokeres is our main feature, while there are lots more features and news from around your Club too.

Details here

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Half-Time Entertainment

At half-time, staff and volunteers from Sky Blues in the Community will be parading the pitch as we celebrate the work that they have done during the pandemic and day-to-day in our community – please give them the reception that they deserve!

Details here


Please note that due to COVID-19 regulations around the pitch/red zone, there are no on pitch half time activities.

Family Zone

There is no Family Zone for this game due to COVID regulations – however we are delighted to confirm that it will return for our game against Fulham next month. Details here. 

Sky Blue Sam

Sky Blue Sam will be back on Saturday. Due to COVID regulations, he is unable to do high fives or have selfies with supporters – we thank you for your understanding and co-operation.

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Matchday Reporting Number

Any issues of racism, homophobia, discrimination, abusive behaviour or general safety issues can be reported to the Club on home matchdays using the reporting number – 07395 932 164.

Simply begin your message with the Block/Seat location of the incident – followed by details of the incident. We will treat your message in the strictest confidence.

Other Events at the Arena

We would like to make fans aware that there is a concert by The Specials at the Arena on Saturday night.

Entrance to the concert, which is in the Exhibition Hall, is in the evening following the conclusion of our game.

Prohibited Items

Details of items that fans can/cannot bring into the stadium are shown below:


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