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Club News

NEWS: Matchday Guide for our Jimmy Hill Day game vs Fulham

1 October 2021

Club News

NEWS: Matchday Guide for our Jimmy Hill Day game vs Fulham

1 October 2021

Ahead of Saturday’s lunchtime game against Fulham in the Sky Bet Championship, the Sky Blues have produced a matchday guide for fans attending the game.

The Sky Bet Championship game is a 12:30pm kick-off at the Coventry Building Society Arena.

This is our annual Jimmy Hill Day game when we celebrate the life of our legendary former manager and chairman, and former Fulham player, and raise money for his Legacy Fund.

A crowd of over 18,000 is expected and we advise fans to arrive early.

We expect cash turnstiles to be busy and we therefore also advise fans to arrive early when buying on the gate.


COVID Advice and Protocols:

Coventry City issued updated COVID Advice and Protocols for fans at the start of the season – this continues to apply for all our home games.

To summarise:

  • Before you come to the game, we encourage fans to take a lateral flow test. This is not compulsory but would hopefully reduce the risk of transmission in the stadium.
  • All fans are encouraged to wear face masks when at games - particularly when entering the stadium and walking around the concourse, as these are busy areas.
  • We also encourage fans to continue social distancing wherever possible.
  • There are increased hygiene measures, and fans are encouraged to wash their hands.
  • In accordance with the current Government and EFL regulations, there is no requirement to provide proof of double vaccination to enter the stadium.

To see the full information for fans, click here

Currently, players are not appearing in the Family Zone or Lounges as part of our COVID protocols. We politely request that fans do not ask players/staff for selfies either inside or outside the stadium.

Fans are allowed to bring in their own small hand sanitiser with them to the game.

Buying tickets on matchday:

Saturday’s game is a Category A fixture –Adult tickets are £30, with Concessions £20, Under 18s £15, JSB U16s £10 and JSB U13s FREE.

Tickets will be available to buy from the Ticket Office at the Coventry Building Society Arena, which opens at 9:30am on Saturday and will be open up until kick-off. This is cashless.

Sky Blues fans can buy at Cash Turnstiles 30 – 37 from 11am. There is no matchday price increase. We advise fans to arrive at least 15 minutes before kick-off when buying at Cash Turnstiles due to high demand.

Cash Turnstiles are located in the North-East corner of the stadium - shown below:


£1 from every ticket sold will go to the Jimmy Hill Legacy Fund.

Ticket Info for the game can be seen here

For any queries, please email or call 0333 321 31 34

Fulham supporters are able to pay on the day at Cash Turnstiles 4 and 5 in the South Stand.

Ticket Collections and Queries:

Any ticket collections and queries for Sky Blues fans can be made at the Ticket Office from 9:30am on Saturday.

Fulham supporters can collect pre-purchased tickets from the away ticket collection booth at the rear of the South Stand.


Season Tickets:

Any Season Ticket holders who have not received their card or have lost it can arrange a paper ticket for the game. Please visit the Ticket Office to collect your ticket.

For queries in advance of the game, please visit the Ticket Office or email . Any queries on the day of the game can be made in person at the Ticket Office.

Jimmy Hill Day:

This is our annual Jimmy Hill Day, where we celebrate the life of our legendary former manager and chairman, who of course also played for Fulham.

Members of Jimmy’s family will be in attendance at the game, while there will be tributes on the scoreboard and in the matchday programme.


Jimmy Hill Legacy Fund

There will also be a collection for the Jimmy Hill Legacy Fund around the ground – all donations from Coventry City and Fulham fans are welcome, so please make sure you bring cash with you.

The Legacy Fund provides money for a range of good causes in Coventry, including for adults and children with disabilities, disadvantaged children and young people, our Family Zone and grant applications.

For full details, click here.

You can also donate online here.


Club Shop

The Club Shop will be open from 9:30am until kick-off on Saturday, and then again for an hour post-match. This is cashless. The 2021/22 Away Shirt is now in stock and available to buy!


Entry to stadium

Turnstiles open at 11am while Hospitality doors open at 10:30am

Car Parking

Fans can book on-site car parking here – booking in advance is advised

You can also book off-site car parking here

Due to the recent increase of our attendances, we are having to close access to Car Park B from one hour before kick-off to ensure pedestrian safety on internal roads at the stadium. If you have booked in this area please arrive prior to this time to gain entry. Thank you for your cooperation.

Please note that the exit directly on to Jimmy Hill Way/the A444 will be used on Saturday post-match for vehicles in Car Park B. In all car parks, please follow the instructions of the car park stewards.

For queries regarding on-site car parking, please contact

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Bars and Kiosks

All Bars and Kiosks at the Arena are also now cashless – cash payment is not accepted.


Additional catering will again be open on the East Stand forecourt for supporters. Fans will be able to use these pre-match and at half-time – however please note that alcoholic drinks purchased at the outside catering units pre-match must be consumed outside and not taken inside the stadium. At half-time, alcoholic drinks purchase outside will be able to be taken inside.

In hospitality areas, additional bars will again be open for supporters in the Legends Lounge and Level One Lounge.

Sky Blue Tavern and Dhillon’s Brewery Fan Zone

The new Sky Blue Tavern in Coventry city centre will be open from 9am on Saturday.

Coventry's newest sports bar the Sky Blue Tavern is located at Hertford Place, near Junction 7 of Coventry Ring Road, at the old Dragon Phoenix/Feast Junction building. The Tavern has a Sky Blues theme, with historic images and memorabilia throughout the two-story building, and is the place to go for Sky Blues supporters. For info visit

A shuttle bus is available to book from the Tavern over to Dhillon’s Brewery, near to the Arena – with a drink or food option included.  


Meanwhile the Fan Zone at Dhillon’s Brewery will be open from 8am on Saturday at Unit 14A Hales Industrial Estate, Rowley’s Green Lane (CB6 6AT) – a short walk from the Coventry Building Society Arena – with a breakfast option for this game!

It has been completely refurbished and now includes a 20-foot TV screen, new indoor bar and a covered outdoor seating with room for hundreds of Sky Blues fans. DJ Big Smithy, made famous from our time groundsharing at St Andrew’s, is there too to help create a fantastic pre-match atmosphere, while there are plenty of food options as well!

Dhillons Photo.jpg


Matchday Programme PUSB will be available around the ground – this is cash and card payment.

Inside we will be paying tribute to Jimmy Hill, while there are lots more features and news from around your Club too. Details here

Fulham Cover.jpgFamily Zone

The Family Zone is back! It is open from 11am to Midday, with giveaways for this first Zone back. See full details here

CCFC FAMILY ZONE 6 boards-02.jpg

Scoreboard/Tannoy Messages

The deadline for messages has now passed for the Fulham game (this was 5pm on Thursday) – we can no longer accept any further requests unfortunately. Further information

Matchday Reporting Number

Any issues of racism, homophobia, discrimination, abusive behaviour or general safety issues can be reported to the Club on home matchdays using the reporting number – 07395 932 164.

Simply begin your message with the Block/Seat location of the incident – followed by details of the incident. We will treat your message in the strictest confidence.

Prohibited Items

Details of items that fans can/cannot bring into the stadium are shown below:



The game is on Sky Sports in the UK and being broadcast by the EFL’s overseas broadcast partners – the match is not available on iFollow overseas. Please check your local listings for coverage details. Details here

Away Fan Information

Away fans are located in the South Stand. Tickets are available to purchase at Cash Turnstiles 4 and 5 from 11am. Food and Drink kiosks in the South Stand are cashless.

At the end of the game, you will not be able to turn left outside the turnstiles unless you are on the coaches - stewards will help give you directions away from the stadium footprint.

Further information for away fans can be seen in our Away Fans section of our website here.


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