Coventry City will wear the new 2021/22 Third Kit for the first time this Saturday!
The Sky Blues will wear the new 2 Tone third kit when they travel to face Hull City in the Sky Bet Championship at the MKM Stadium on Saturday 30th October.
The kit was launched last week and has already proved very popular with Sky Blues supporters. You can buy yours now online at ccfcstore.com or in the Club Shop at the Coventry Building Society Arena.
The new Hummel kit is in a 2 Tone theme, in recognition of the musical and cultural influence of the movement on the City and Coventry being UK City of Culture, and returning to a hugely popular theme from the 2019/20 campaign. While Coventry is 2021 UK City of Culture, the new kit will be worn for the first time when we visit Hull – the previous UK City of Culture.
Our bespoke, new 2 Tone kit incorporates the famous ‘tramlines’ which featured in Coventry City kits in the late 1970s – including in 1979, when The Specials released their first LP – but now with the distinctive checkerboard design closely associated with the 2 Tone era.
The 2 Tone music movement originated in Coventry, fusing traditional ska and reggae with musical elements of punk rock and new wave music – and was made famous by bands including Coventry’s The Specials and The Selecter, plus Madness, The Beat, Bad Manners and others.
The Specials first LP included seminal tracks such as ‘A Message To You Rudy’ and ‘Too Much Too Young’, which both feature regularly on our matchday playlist, while The Specials version of ‘Enjoy Yourself’ is played after Sky Blues home wins.
Dave Boddy, Chief Executive at Coventry City, said:
“We’re looking forward to seeing the team wearing the new Third Kit on Saturday afternoon when we face Hull City.
“It’s a superb design and very much a Coventry kit, and it already has proved very popular with fans, with extremely good sales so far.”