Coventry City have unveiled the new Third Kit for the 2021/22 season!
The new Hummel kit is in a 2 Tone theme, in recognition of the musical and cultural influence of the movement on the City and Coventry being UK City of Culture, and returning to a hugely popular theme from the 2019/20 campaign.
The bespoke, new 2 Tone kit incorporates the famous ‘tramlines’ which featured in Coventry City kits in the late 1970s – including in 1979, when The Specials released their first LP – but now with the distinctive checkerboard design closely associated with the 2 Tone era.
The 2 Tone music movement originated in Coventry, fusing traditional ska and reggae with musical elements of punk rock and new wave music – and was made famous by bands including Coventry’s The Specials and The Selecter, plus Madness, The Beat, Bad Manners and others.
The Specials first LP included seminal tracks such as ‘A Message To You Rudy’ and ‘Too Much Too Young’, which both feature regularly on our matchday playlist, while The Specials version of ‘Enjoy Yourself’ is played after Sky Blues home wins.
The kit is on sale NOW in the Club Shop at the Coventry Building Society Arena and at www.ccfcstore.com
The Hummel shoulder chevrons are black, while the black and white monotone Coventry City crest is on the chest alongside the Hummel logo. Meanwhile, ‘Sky Blues’ is on the rear of the shirt and the words ‘While We Sing Together’ are shown on the in the inside of the shirt.
Coventry City’s sponsor BoyleSports is on the front of the shirt too and is in keeping with the overall design of the kit. The BoyleSports logo will be on all retail shirts, except for Junior and Infant sizes. The XL Motors logo is shown on the rear of the shirt too.
The 2 Tone tramline pattern continues on the front of the shorts, while the G&R Scaffolding logo is displayed on the back of these too.
Replica shirts will again be available from Infants to 5XL sizes.
Coventry City’s kits this year use hummel’s ECO8 technology, meaning each shirt is manufactured from high-performing polyester produced from up to eight recycled plastic bottles. This helps both the Sky Blues and Hummel to reduce our carbon footprint and raise sustainability awareness amongst supporters.
The kits will also feature hummel’s ZEROH2O dry-dye technology, a ground-breaking process that ensures there is zero water consumption, zero wastewater and a 50 per cent reduction in energy consumption during the dying phase of production.
Coventry City Chief Executive Dave Boddy said:
“We’re delighted to unveil the new third kit for the 2021/22 season.
“Including 2 Tone again but now in the style of our famous tramline kits from that same era will hopefully be a winning combination and create another iconic kit design for Sky Blues supporters to enjoy.
“2 Tone music was and remains iconic locally and nationally, and is an important part of Coventry’s history – it is appropriate that we wear this kit during the season that we return to the City and that our community celebrates being City of Culture.
“The kit is available to purchase now in the Club Shop at the Coventry Building Society Arena or online at ccfcstore.com."