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NEWS: 2021/22 Third Kit Sponsorship Now Available!

You can sponsor your favourite player...

19 November 2021

Player Kit Sponsorship packages for the Sky Blues third kit during the 2021/22 season are now available!

The new Hummel kit is in a 2 Tone theme, in recognition of the musical and cultural influence of the movement on the City and Coventry being UK City of Culture, and returning to a hugely popular theme from the 2019/20 campaign.

The bespoke, new 2 Tone kit incorporates the famous ‘tramlines’ which featured in Coventry City kits in the late 1970s – including in 1979, when The Specials released their first LP – but now with the distinctive checkerboard design closely associated with the 2 Tone era.

The kit was worn for the first time against Hull City in a 1-0 win at the MKM Stadium back at the end of October, with Matty Godden scoring the winner.

Supporters have the opportunity to show their support for their favourite Sky Blues star throughout the 2021/22 campaign, and receive some great benefits too..

Your Player Kit sponsorship entitles you to:

  • A signed shirt from your sponsored player
  • Your name on the players profile page in each matchday programme

The 2 Tone themed Kit Sponsorship is priced at just £150 (inc VAT) for the remainder of the 2021/22 season. 

Player Kit Sponsorships are subject to availability for each player, so make sure you seal the deal early to get your favourite Sky Blues star!

For more information or to purchase a Player Kit Sponsorship, please call the Commercial team on 024 7699 2328 or e-mail

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