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NEWS: XL Motors to be back of shirt sponsor for the 2021/22 season!

6 July 2021

Club partner XL Motors will be Coventry City’s back of shirt sponsor for the 2021/22 season!

Loyal supporter of the Sky Blues for several years, XL Motors were announced as a new Club Partner in April.

The company, owned by lifelong City fan Rob Ally, have extended their partnership with the Sky Blues and have now been named as the Club’s back of shirt sponsor for both the home and away kit - with the back of this year's home shirt shown in the photo with Rob and Sky Blues boss Mark Robins. 

XL Motors have offered accident and repair services to businesses and the public in Coventry and surrounding areas for over 31 years. Under the XL Motors Group, they also now offer MOT, Service and Mechanical repairs a total all round motoring service. They also offer meeting and conference facilities under their Eyebox brand.

As a Club Partner, XL Motors already make offers and discounts available to Sky Blues fans throughout the season, including 15% discount for all CCFC fans and Staff on any of their services - just simply quote CCFC21 when you call or visit them.

Rob Ally of XL Motors, said: “We are very proud to be the Club’s new home and away back of shirt sponsor for the 2021/22 season, and to extend our association with the club.

“We are an established and proud Coventry business, and we are delighted to support the club as a Club Partner and now back of shirt sponsor for both the home and away kit.

“We’re very proud to support the Club and looking forward to the season ahead.”

Tynan Scope, Head of Commercial at Coventry City, said: “We’re delighted to announce XL Motors as our new back of shirt sponsor for both the home and away kit.

“Rob and the team at XL Motors are great to work with and are passionate about supporting the Club and the City as a whole.

“We look forward to continuing our partnership with them for many years to come.”


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