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Club News

NEWS: Matchday Guide vs West Bromwich Albion

3 December 2021

Ahead of Saturday’s game against West Bromwich Albion in the Sky Bet Championship, the Sky Blues have produced a matchday guide for fans attending the game.

The Sky Bet Championship local derby is a 12:30pm kick-off at the Coventry Building Society Arena.

There will be tributes on Saturday to Sky Blues icon John Sillett, who sadly passed away earlier this week. Details of tributes can be seen here


A bumper crowd of around 24,000 is expected. We strongly urge all fans to arrive as early as possible as there will be queues at turnstiles closer to kick-off.

We expect cash turnstiles to be busy and we therefore also urge fans to arrive early when buying on the gate.


COVID Advice and Protocols

Coventry City issued updated COVID Advice and Protocols for fans at the start of the season – this continues to apply for all our home games.

The Government has this week made it mandatory for face masks to be worn in shops and on public transport.

While it is not the law to wear face masks in concourses and in bars at stadiums, we strongly encourage fans to do so - both for your safety and those of others. 

  • Before you come to the game, we encourage fans to take a lateral flow test. This is not compulsory but would hopefully reduce the risk of transmission in the stadium.
  • We urge you to wear face masks in busy areas, e.g. on entry and in the concourse.
  • We also encourage fans to continue social distancing wherever possible.
  • There are increased hygiene measures, and fans are encouraged to wash their hands.
  • In accordance with the current Government and EFL regulations, there is currently no requirement to provide proof of double vaccination to enter the stadium.

To see the full information for fans, click here

Currently, players are not appearing in the Family Zone or Lounges as part of our COVID protocols. We politely request that fans do not ask players/staff for selfies either inside or outside the stadium.

Fans are allowed to bring in their own small hand sanitiser with them to the game.

Buying tickets on matchday

Saturday’s game is a Category A fixture – Adult tickets are £30, with Concessions £25, Under 18s £20, JSB U16s £15 and JSB U13s FREE.

Tickets will be available to buy from the Ticket Office at the Coventry Building Society Arena, which opens at 9:30am on Saturday. This is cashless – please note that only tickets for Saturday will be available (i.e. not away tickets/half season tickets).

Sky Blues fans can buy at Cash Turnstiles 30–35 from 11am. There is no matchday price increase. We advise fans to arrive at least 20 minutes before kick-off when buying at Cash Turnstiles due to high demand. 

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Ticket Info for the game can be seen here

For any queries, please email or call 0333 321 31 34

Tickets are sold out for West Brom supporters and there will be no availability on the day.

Ticket Collections and Queries

Any ticket collections and queries for Sky Blues fans can be made at the Ticket Office from 9:30am on Saturday morning. 

Season Tickets

For queries in advance of the game, please visit the Ticket Office or email . Any queries on the day of the game can be made in person at the Ticket Office.

Paper replacements can be arranged for the game for any lost or forgotten tickets/Season Tickets, however this service does carry an administration fee.

Rainbow Laces

Coventry City will be showing its support for the Rainbow Laces campaign this Saturday. It aims to create a broader, louder and more impactful movement for the involvement of LGBTQ+ communities in sport - with the aim of making sure football is a game for everyone.

Details can be seen here, while fans will see rainbow corner flags and other braning around the ground on Saturday.

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Charity Collection

A collection for Zoë’s Place will be taking place prior to Saturday's game.

Zoë’s Place Trust is a registered Charity providing palliative, respite and end of life care to babies and infants aged from birth to five years suffering from life-limiting or life-threatening conditions. The staff at Zoë’s Place provide care and support 24hrs a day for both the child and family. 

More information can be seen here.

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Club Shop

The Club Shop will be open from 9:30am until kick-off on Saturday – it will be open for one hour post-match. This is cashless. All of this season’s kits are in stock and available to buy, while the new 'League One Champions' book is available to buy from Saturday.

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Entry to stadium and your seat

Turnstiles open at 11am while Hospitality doors open at 10:30am

Please note that in adherence with police and local authority advice, ticket checks will be in place on entry to seats in the East Stand. 

There will be searches on entry through the Main Entrance of the stadium - this is due to the increase in the national terror threat level to 'Severe'. Access to the Mill and through the Main Entrance will be only for corporate supporters, who will all be subject to searching.

Car Park B closure v West Bromwich Albion

We are closing Car Park B to accommodate additional coach parking for this fixture.

If you have seasonal or pre-booked parking in this car park you will be relocated to either Car Park A or Car Park C.

Thank you for your support with this. If you have any questions with the above please contact


Car Parking and Access

On-site car parking for this game is now SOLD-OUT

To book off-site car parking for this game, click here. 

In all car parks, please follow the instructions of the car park stewards - vehicle movement is restricted 1 hour before kick-off.

For queries regarding on-site car parking, please contact

Train Travel

Service to the Coventry Arena station remains limited on matchdays. 

For live updates and travel info, fans are advised to visit

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Bars and Kiosks

All Bars and Kiosks at the Arena are also now cashless – cash payment is not accepted.

The new 'Anecdote' bar will also be open for Sky Blues supporters next to the Jimmy Hill Statue, with a range of food and drink available.

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Due to the searches at the Main Entrance, the Mill will only be open to corporate supporters. The additional searches are in place due to the increase of the national terror threat level to 'Severe'. 

Sky Blue Tavern and Dhillon’s Brewery Fan Zone

The new Sky Blue Tavern in Coventry city centre will be open from 9am on Saturday.

Coventry's newest sports bar the Sky Blue Tavern is located at Hertford Place, near Junction 7 of Coventry Ring Road, at the old Dragon Phoenix/Feast Junction building. The Tavern has a Sky Blues theme, with historic images and memorabilia throughout the two-story building, and is the place to go for Sky Blues supporters. For info visit


A shuttle bus is available to book from the Tavern over to Dhillon’s Brewery, near to the Arena – with a drink or food option included.

Meanwhile the Fan Zone at Dhillon’s Brewery will also be open on Saturday at Unit 14A Hales Industrial Estate, Rowley’s Green Lane (CB6 6AT) – a short walk from the Coventry Building Society Arena - from 9am.

It has been completely refurbished and now includes a 20-foot TV screen, new indoor bar and a covered outdoor seating with room for hundreds of Sky Blues fans. DJ Big Smithy, popular from our time groundsharing at St Andrew’s, is there too to help create a fantastic pre-match atmosphere, while there are plenty of food options as well!

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Matchday Programme PUSB will be available around the ground for £3 – this is cash and card payment. Programme sellers are located around the ground.

This week's programme is dedicated to the memory of John Sillett, with a number of tributes to 'Snoz' inside. Details here.

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Family Zone

The Family Zone takes place on Saturday morning from 11am to 12pm. There are a number of activities, including arts & crafts, games and prizes to be to be won!

Click here for information

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Scoreboard Messages

The deadline for messages for the West Brom game was 5pm on Thursday – we can no longer accept any further requests unfortunately due to production timelines. Further information

Matchday Reporting Number

Any issues of racism, homophobia, discrimination, abusive behaviour or general safety issues can be reported to the Club on home matchdays using the reporting number – 07395 932 164.

Simply begin your message with the Block/Seat location of the incident – followed by details of the incident. We will treat your message in the strictest confidence.

Prohibited Items

Details of items that fans can/cannot bring into the stadium are shown below:


Away Fan Information

Away fans are located in the South Stand. Tickets are sold out and tickets will not be available to buy on the day. Food and Drink kiosks in the South Stand are cashless.

Further information for away fans can be seen in our Away Fans section of our website here.

Tickets are not available on the day for West Brom supporters.


We are highlighting to fans the locations of defibrillators within the Stadium Bowl area. A defibrillator is a device that gives a high energy electric shock to the heart of someone who is in cardiac arrest. This high energy shock is called defibrillation, and it's an essential part in trying to save the life of someone who’s in cardiac arrest.

These are clearly only for use in an emergency, but can prove vital for fans who suffer a cardiac arrest.

  • West Stand - Atrium North – Guest services reception desk
  • West Stand - ACL Offices
  • West Stand - Atrium South – South Entrance Doors
  • West Stand - 1st Floor – Outside Lift Lobby by Club Coventry Lounge
  • West Stand - 1st Floor – Inside Boardroom
  • West Stand - 2nd Floor – Outside Premier Lounge – top of escalator
  • West Stand – Players Tunnel
  • South Stand – Tunnel 19
  • South Stand – Tunnel 25
  • East Stand/North Stand – Concourse in North/East Stand corner outside First Aid Room 1

Others available elsewhere in the Arena complex are:

  • 1st floor – South office outside Community Space
  • Faradays Restaurant
  • Lower Halls – Main Entrance
  • Basement Level – Main Staff Entrance Door (Near Players Entrance)

iFollow/Sky Sports

The game is NOT available to watch on iFollow in the UK or Overseas.

The game is live on Sky Sports in the UK and also overseas by a range of international broadcasters – please check your local listings for details.

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