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NEWS: Matchday Guide for Saturday's game against Reading

20 August 2021

Ahead of Saturday’s game against Reading in the Sky Bet Championship, the Sky Blues have produced a matchday guide for fans attending the game.

The Sky Bet Championship game is a 3pm* kick-off at the Coventry Building Society Arena

A crowd of around 16,000 is expected and we advise to arrive early, especially if they intend to purchase at Cash Turnstiles.

Digital Screen v Reading.jpg

* A number of Season Ticket replacement tickets show the kick-off as 4:30pm – please note this is incorrect and kick-off is 3pm.

COVID Advice and Protocols

Coventry City issued updated COVID Advice and Protocols for fans at the start of the season – this applies to all our home games.

To summarise:

  • Before you come to the game, we are encouraging fans to take a lateral flow test. This is not compulsory but would hopefully reduce the risk of transmission in the stadium.
  • While not mandatory, all fans will be encouraged to wear face masks when at games. This is particularly important when fans are entering the stadium and walking around the concourse, as these are busy areas.
  • We also encourage fans to continue social distancing wherever possible.
  • There will also continue to be increased hygiene measures, and fans will be encouraged to wash their hands.
  • In accordance with the current Government and EFL regulations, there is no requirement to provide proof of double vaccination to enter the stadium.

To see the full information for fans, click here

The Club has also provided information regarding interaction between supporters and players on matchdays – this can be seen here. Please do not ask players/staff for selfies.

Fans are allowed to bring in their own small hand sanitiser with them to the game.


Buying tickets on matchday

Tickets will be available to buy from the Ticket Office at the Coventry Building Society Arena, which opens at 9:30am on Saturday. This is cashless.

Sky Blues fans can buy at Cash Turnstiles 30 – 37 from 1:30pm. There is no matchday price increase. We advise fans to arrive at least 15 minutes before kick-off when buying at Cash Turnstiles due to high demand.

Ticket Info for the game can be seen here

For any queries, please email or call 0333 321 31 34

Please note - Season Tickets and Away Tickets are not available to buy from the Ticket Office on matchdays.

Reading supporters are able to pay on the day at Cash Turnstiles 4 and 5 in the South Stand.


Ticket Collections and Queries

Any ticket collections and queries for Sky Blues fans can be made at the Ticket Office from 9:30am on Saturday.

Reading supporters can collect pre-purchased tickets from the collection booth at the rear of the South Stand.


Season Tickets

The following applies – all fans should have a ticket/card for admission to the game:

Phase 1: Your Card has been dispatched to you
Phase 1 who has moved seat since original purchase: A paper ticket has been dispatched to you for Saturday – you will receive a Card in time for the Middlesbrough game. Details here

Phase 2: You were sent paper tickets for the Nottm Forest and Reading games. Your Card will be with you for the Middlesbrough game.

‘Regular’ Season Ticket: You were sent paper tickets for the Nottm Forest and Reading games. Your Card will be with you for the Middlesbrough game.

If you have purchased a Season Ticket since Tuesday, you will be required to collect a paper ticket for the game.

The Ticket Office will be open from 9:30am on Saturday for any Season Ticket holders with queries regarding their tickets/card or any ticket that has not arrived.

For any queries in advance of the game, please visit the Ticket Office or email


Club Shop

The Club Shop will be open from 9:30am until kick-off, and then again for an hour post-match. This is cashless.

 The 2021/22 Home Shirt is now back in stock and available to buy!


Entry to stadium

Turnstiles open at 1:30pm

Hospitality doors open at 12:30pm


Car Parking

Fans can book on-site car parking here – booking in advance is advised

You can also book off-site car parking here

Please note that the exit directly on to Jimmy Hill Way/the A444 will be used on Saturday for vehicles in Car Park B. In all car parks, please follow the instructions of the car park stewards.


Bars and Kiosks

All Bars and Kiosks at the Arena are also now cashless.

The new Anecdote Bar will be open on Saturday from Midday, located next to the Jimmy Hill Statue, and will be open for 2 hours post-match. This is open for Sky Blues fans only.

Sky Blue Tavern and Dhillon’s Brewery Fan Zone

The new Sky Blue Tavern in Coventry city centre is now open! For info visit

 The Fan Zone at Dhillon’s Brewery at Hales Industrial Estate, next to the Arena, will be open.

Details here



Matchday Programme PUSB will be available around the ground – this is cash and card payment.

Kyle McFadzean is our main feature, while there are lots more features and news from around your Club too.

Details here

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Half-Time Entertainment

Please note that due to COVID-19 regulations around the pitch/red zone, there are no on pitch half time activities.


Family Zone

There is no Family Zone for this game. Details here. 


Sky Blue Sam

Sky Blue Sam will be back on Saturday. Due to COVID regulations, he is unable to do high fives or have selfies with supporters – we thank you for your understanding and co-operation.


Matchday Reporting Number

Any issues of racism, homophobia, discrimination, abusive behaviour or general safety issues can be reported to the Club on home matchdays using the reporting number – 07395 932 164.

Simply begin your message with the Block/Seat location of the incident – followed by details of the incident. We will treat your message in the strictest confidence.


Prohibited Items

Details of items that fans can/cannot bring into the stadium are shown below:


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