Coventry City is one of the 63 EFL Clubs to have been awarded Family Excellence status for the 2019/20 season, reflecting the Club’s continued commitment to attracting and engaging families and young fans.
During what became an unprecedented season for EFL football, the scheme recognises that family engagement continued to thrive in 2019/20, despite supporters being unable to attend live fixtures for the final part of the campaign.
Coventry City received ‘mystery family’ visits during the 2019/20 Season, prior to the outbreak of COVID-19, with the assessors’ feedback and reports determining whether the Club would achieve ‘Family Excellence’ status.
The EFL’s Family Excellence Scheme sees each Club assessed across a range of touchpoints, in order to reflect and report on the first-time family experience they encounter.
Aspects noted by the judges that helped the Sky Blues earn the status for the third consecutive year included the Family Zone, Sky Blue Sam, appearances by members of the squad, ticketing experience, social media and information provided on the club website.
In addition to 63 EFL Clubs achieving Family Excellence status, ten Clubs also receive ‘Gold Award’ status for the exceptional family matchday experiences they provided for assessing families.
EFL CEO, David Baldwin said, “It is fantastic to see the continued dedication of EFL Clubs to provide an exceptional matchday experience for families when attending fixtures across the League.
“I would like to congratulate all those that have achieved Family Excellence status for the 2019/20 season and Luton Town, Peterborough United and Plymouth Argyle for their respective awards, setting a consistently high standard for family engagement.
“We know nothing beats the joy of watching a live fixture and the EFL and its Clubs look forward to welcoming the return of fans to stadia, when it is safe to do so. Up until the Covid pandemic outbreak it is clear from the evidence gathered throughout the Family Excellence Scheme, that young fans and families were experiencing a high standard of matchday experience across the League. It is testament to Clubs’ hard work that the standard of experience offered to families continues to rise, and this will undoubtedly help to ensure a welcoming environment will be provided for all families, once we are able to return to stadia.”
Coventry City Chief Executive Dave Boddy said:
“We’re delighted to have been awarded Family Excellence status from the EFL again.
“It is testament to the hard work of the volunteers and the staff involved in every aspect of the matchday experience for our supporters, and we are very grateful for their efforts – they should be very proud of this award and the work they do for our young supporters and their families
“To receive this award again, despite the challenges of last season, is a superb achievement.
“Of course we don’t know when we are able to welcome fans back just yet, but we look forward to doing so when it’s possible and continuing to provide the best possible experience to our supporters.”
List of 2019/20 winning Clubs:
Gold Award Winners:
Blackburn Rovers, Brentford, Cardiff City, Doncaster Rovers, Exeter City, Luton Town, Middlesbrough, Peterborough United, Plymouth Argyle, Queens Park Rangers.