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NEWS: Coventry City partners with WOW HYDRATE

19 November 2020

Coventry City Football Club are delighted to welcome on board WOW HYDRATE as the club’s new Official Protein Drink Partner.

As part of the deal to become the club’s official protein drink partner, WOW HYDRATE will now exclusively supply their Protein Water to the first team squad for the remainder of the 20/21 season through to the end of the 2021/22 season. 

Protein plays a key part in the health and performance of footballers and WOW HYDRATE offers the latest innovation in fitness thanks to the company’s patented push cap technology which delivers essential nutrients on the go, providing the team with protein and vitamins to aid recovery without the need for carbohydrates or sugar.

The Sky Blues join a host of athletes and sports organisations who WOW HYDRATE support with their #PushIt campaign, they include Tyson Fury, Kevin De Bruyne, Tyrone Mings, Ant Middleton, Southampton Football Club and Matchroom Boxing. 

Tynan Scope, Coventry City FC Head of Commercial said: "We are very excited to team up with WOW HYDRATE as Coventry City’s new official protein drink partner.  With their innovative technology and great flavours of WOW Protein, we hope that this new partnership will be a real benefit to our players during the next two seasons.”

Kai Bowers Head of Football for WOW HYDRATE added: "We are delighted to be partnering with Coventry City, WOW HYDRATE will provide the players with vital protein and healthy hydration to maintain performance and aid recovery and we are we looking forward to helping the team to perform at their very best throughout the season."

For more information about WOW HYDRATE visit

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