Coventry City’s kit sponsors have continued their backing of the Club with their sponsorship of the 2 Tone Third Kit.
Main Sponsor Allsopp & Allsopp and back of shorts sponsor The Exams Office are both featured on the kit that the Coventry City squad will wear against Tranmere Rovers, with Allsopp and Allsopp also featuring on the retail version of the kit.
Both of the sponsors have adapted their logos for the black and white 2 Tone kit, which commemorates 40 years of 2 Tone, with Allsopp & Allsopp changing their logo to black and Exams Office changing to white.
The 2 Tone music movement originated in Coventry, fusing traditional ska and reggae with musical elements of punk rock and new wave music – and was made famous by bands including Coventry’s The Specials and The Selecter, plus Madness, The Beat, Bad Manners and others.
The new kit commemorates the 40th anniversary of 2 Tone and the impact the music and movement had on society. At a time when racial tensions existed in Britain, many 2 Tone bands featured a mix of black, white, and multiracial people.
The black and white commemorative third kit brings together elements that made the 2 Tone movement famous to create another bespoke iconic design from Hummel – including the famous checkerboard style and the Nutty Dancer.
In recognition of the role of 2 Tone had in racial harmony, the logo of Kick It Out, the anti-racism and discrimination charity, features on the inside panel of the shirt and a donation will be made to them from the sales of the shirts.
Carl Allsopp, Chief Operating Officer Allsopp & Allsopp, said:
“What a fantastic shirt, and idea to celebrate such an important period, kudos to everyone at the club, I am sure this will be a best seller for many reasons, and we are delighted to have our family name and logo on it.”
Juggy Chima, of the Exams Office, said: “It’s a fantastic kit, celebrating an important part of the history of the City of Coventry and what the 2 Tone movement meant. We’re delighted to be on the playing kit for the game against Tranmere Rovers, and support this brilliant idea.”