Coventry City have been awarded the EFL Family Excellence Award for the second consecutive season!
The award recognises continuous improvements and best practice in family engagement across the leagues and supports clubs' efforts to attract and retain young fans of the future, and a total of 63 clubs, including Coventry City, achieved the Award.
The Sky Blues received two mystery visits throughout the 2018/19 season, with feedback leading to the judgement whether Coventry City achieved the Family Excellence Award. One is from a first time visiting family, and the other from an experienced assessor.
The Club was judged to have improved the experience compared to last season, based on the report.
There was much praise for the Family Zone, its volunteers and the pre-match activities, as well as the information provided to fans on our website in advance of their visit.
The Club was assessed by a real family visiting a game for the first time, with aspects such as pre-match information, staff engagement, ticket buying, refreshments, activities and aspects inside the stadium such as toilets, matchday programme and stewarding all under scrutiny.
In achieving the Award for both 2017/18 and 2018/19, it is the first time since the 2010/11 and 2011/12 campaigns that the Club have retained the Family Excellence Award – having also won the Award in 2013/14 and 2015/16.
Dave Boddy, Coventry City Chief Executive, said: “We are delighted to have achieved the Family Excellence Award for a second year running.
“It is testament to the work of the staff at the Club, at the Ricoh Arena and Sky Blues in the Community, and of course the Family Zone volunteers who put on activities for fellow supporters week-in, week-out, that we have achieved this Award.
Commenting, EFL Chief Executive Shaun Harvey said: "It has been fantastic to see the continued dedication and improvement made by EFL clubs in offering engaging matchday experiences for families. More clubs than ever before are being recognised for offering true family value and a consistently high level of service and innovation, with the EFL’s long-running Family Excellence Scheme helping to produce positive and impactful change across the League, while driving a real focus on the overall matchday experience.”