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PUSB: Sky Blues Matchday Programme Named Runner-Up

The annual programme monthly results have come out...

26 March 2018

Coventry City’s matchday programme PUSB has been named by ‘Programme Monthly’ as the second best in League Two!

PUSB scored a 9 out of 10 for 2017, alongside Wycombe Wanderers and only narrowly missed out on top spot by 0.5 of a rating to eventual winners Mansfield Town.

According to Programme Monthly, PUSB was said to be “An excellent programme with plenty of quality reading and was visually strong with just the right amount of sky blue in the spreads with good layouts enhancing content.”

Edited by and with contributions from Mark Hornby, Head of Marketing and Communications, and Press Officer Alex Lowe, the 64 page programme is produced by Ignition Sports Media and designed by Mark Stokes at Ignition.

Rob Mason, formerly programme editor at Sunderland, provides in-depth content for every programme, while Club Historian Jim Brown and also Mike Young of the Former Players Association also provide columns along with Sky Blues in the Community.

The programme also has the lowest amount of adverts throughout the whole of League Two, with just ten pages, three less than second placed Colchester United.

Programme Monthly also picked out some of the key features from the programme, mentioning the ‘excellent’ four page spread on the opposition, the ‘interesting’ Spot The Season and Who Was That Then and the ‘very good’ four page interview with a past player – all written by Rob Mason.

It is the first time since the 2013/14 season that the club have been recognised for the matchday programme, when it received the award for Best Design from Programme Monthly.

Elsewhere, the Sky Blues also scored an 8.5 out of 10 for design, which was the joint third highest in League Two.

Mark Hornby, Head of Marketing and Communications, said:

“We were delighted to learn that we have been rated as runner up in League Two Programme of the Year by Programme Monthly, and for recognition of the hard work which everyone involved puts in to making the programme a great read for supporters.

“The programme underwent major changes over the summer and we’re pleased that the improvements have been lead to this, but also the great feedback we have received from Sky Blues fans – because it is their programme.

“Thanks must go to Alex, Rob and Mark Stokes for their hard work week-in, week-out, and also Billie Marshall who was with the club at the start of the season when we began work on this year’s programme. Also to Jim and Mike, plus Sky Blues in the Community – because the history of the Sky Blues and its role in the community are key aspects of both the club and PUSB.”

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