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NEWS: XL Motors to sponsor back of Coventry City’s home and away shirts in 2018/19!

Local company extends partnership with the Sky Blues...

6 June 2018

XL Motors have extended their partnership with Coventry City as they become sponsors of the back of the club’s home and away shirts for the 2018/19 season.

During the 2017/18 campaign, in which Mark Robins’ side gained promotion to League One, XL Motors were sponsors of the away shorts and are now increasing their support of the Sky Blues.

XL Motors is owned by Rob Ally, a lifelong City fan who attends all home games and travels to many away fixtures too.

XL Motors have offered businesses and the public in Coventry and surrounding areas accident repair servicesfor over 25 years. Under the XL Motors Group they now offer MOT and Service Facilities via Euro Repar and also meeting and conference facilities under their Eyebox brand.

Rob Ally of XL Motors, said: “We are very proud to be the club’s new home and away back of shirt sponsor for the 2018/19 season, and to extend our association with the club.

“We are an established and proud Coventry business, and we are delighted to support the club and to be a part of their current, and future, success.

“We have supported the club in many different ways over the years dating back to Highfield Road, as well as sponsoring other local clubs and grassroot teams and other key events in the city such as the City of Culture bid.

“Sponsoring the back of the home and away shirts was the next natural progression for us, and we’re very proud to support the club.”

Tynan Scope, Head of Commercial at Coventry City, said: “We have known Rob and XL Motors for many years now, and Rob and all of the staff and family are always a pleasure to work alongside.

“XL Motors wanted to increase awareness and branding with the club while providing more support for Mark Robins and the team, and the sponsorship of the back of the home and away shirts was the perfect opportunity to do this.”


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