Genesis Employment have extended their sponsorship with Coventry City and are the Official Substitution sponsor for all home games for the 2018/19 season.
The eagle-eyed (and eared) among fans will have spotted this on the scoreboard and heard it over the tannoy for our first home game of the season last weekend against Scunthorpe United.
The Official Substitution Sponsorship will see the Genesis logo on the scoreboard and announced over the tannoy at the Ricoh Arena each time there is a substitution for Coventry City or the opposition team.
Joint Business Owners Gaynor and Richard Frost said: "We are delighted further extend our partnership with the Sky Blues by becoming the Official Substitution Sponsor for all home games during the 2018/19 season.
"Along with sponsoring Goal of the Month, we believe this is an exciting an opportunity to continue to widen our audience and reach supporters at the Ricoh Arena."
CCFC Head of Commercial Tynan Scope said: "It’s great to be working even closer with Genesis Employment.
"They like to do things differently and like the idea of unique opportunities to promote their business.
"Gaynor and Richard are Sky Blues fans and its great to be working with individuals and a company that has great passion for CCFC and the City of Coventry”.
About Genesis Employment
Genesis Employment is an independent, owner managed, recruitment agency providing temporary and permanent workers across a wide section of labour markets including Engineering, Manufacturing, Commercial (Office, Admin and Call Centre), industrial and agricultural.
They are based in Coventry City centre, supplying quality workers to all areas of the Midlands and the UK where needed, they have seen tremendous business growth over the past few years due to their passion and commitment to both the people who work for them and the clients they supply.