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NEWS: We're Backing Coventry For The 2021 City Of Culture Bid

1 December 2017

Earlier this year, Coventry City Football Club announced that we were backing the bid and supporting Coventry’s campaign to become UK City of Culture in 2021.

If successful, it will bring significant economic and cultural benefits to Coventry and our region. It is estimated that being the UK City of Culture 2017 will deliver £60million to Hull’s economy this year alone. 

The winning City is set to be announced within the next 10 days, so your support is critical from now on.

So far over 25,500 people have backed the bid for Coventry 2021, as well as over 120 businesses who have pledged their support to the campaign.

The UK City of Culture bid for Coventry has our full support, and we would urge Sky Blues supporters and businesses to join us in backing the bid. So get your phones out now, and get following on Twitter, Instagram and Facebook!




The bid is being run by Coventry City of Culture Trust, an independent charity that has been set up to manage the process and take the city on this exciting journey. 


What is the City of Culture?

City of Culture is a competition run by the Department of Culture Media and Sport every four years. Previous winners are Derry/Londonderry in 2013 and Hull who have their year in 2017.

We expect that initial bids will be submitted in spring 2017 with four shortlisted cities being taken forward to a final round in Autumn 2017 with the winner announced at the end of the year.

The winning city will then spend the following years preparing to host one of the largest events in the UK calendar as the world watches. 


What to expect

Expect the unexpected! Winning City of Culture 2021 will transform your city forever. The young people that are in our schools right now will grow up in a city with more job prospects, a thriving programme of events to enjoy, more places to eat, shop and visit with a bustling city centre. It’s a lot more than a year of cultural celebration (although trust us, that year will be unforgettable!), it’s about changing the reputation of a city.

We urge you to keep an eye on the news as Hull becomes City of Culture in 2017 and watch just what a difference this will make.



Although known for being one of the cities that was worst hit during the bombings in World War II, Coventry has a rich heritage and is full of hidden wonders. Did you know that Coventry was capital of England, not once, but twice?

From the invention of the jet engine, to ribbon weaving and watchmaking, and of course being the centre of the motor industry, our city has constantly re-invented itself to survive and that appetite for invention remains today and will drive us as we bid to be UK City of Culture 2021.



From Warwick Arts Centre and the Belgrade Theatre to the UK’s first Shop Front Theatre, the Tin Music and Arts, Coventry Cathedral and the Herbert Art Gallery & Museum there is already lots to do and see in the city. Winning UK City of Culture will give us the opportunity to not only showcase and enhance the organisations that we already have but will help nurture new creative industries.

The city also boasts the UK’s largest free family festival with the Coventry Godiva Festival.


Backing The Bid

If you would like more information on how to get involved, please visit the bid’s official website:

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