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NEWS: The Sky Blues achieve The Football League Family Excellence Award for the 2015/16 season

11 May 2016

The Sky Blues receive Family Excellence Award after a record number of attendances in the matchday Family Zone...

Coventry City are proud to receive ‘The Football League Family Excellence Award’ for the 2015/16 season.

Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards.

More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers a money can’t buy experience for young fans.

In achieving the award Coventry City has been recognised as offering superb entertainment for families at the Ricoh Arena throughout the 2015/16 season, engaging with young fans and families through such initiatives as the pre-match Family Zone, free or reduced price tickets for Junior Sky Blues members and matchday activities, such as those provided by Sky Blues in the Community.

Coventry City is proud to have achieved the Family Excellence Award this season, and Executive Vice Chairman Chris Anderson was keen to stress the importance of ensuring the club engages with the next generation of supporters.

“Coventry City FC have a proud tradition of engaging local fans through the generations, and are especially pleased to receive an award that acknowledges our commitment to providing family entertainment on matchday.

“The Sky Blues are a family orientated club, with the recent season witnessing our highest number of visitors to the Family Zone than ever before. We hope to build and expand upon that looking toward the 2016/17 season and hope to see many Junior Sky Blue members take up our offer of FREE and reduced rate season tickets for next year!”

In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said: “The Football League Family Excellence Award continues to provide Clubs with a standard to aspire to. The objective of the Award is to recognise those Clubs who have successfully attracted more families and young fans to matches.

“Innovation is at the heart of Clubs’ success and our partnership with both Channel 5 & Nickelodeon (Nick Kicks) is part of our central contribution in supporting Clubs’ work in this important area by increasing the profile of our games among the next generation of fans.”

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