In one of the biggest kit sponsorship deals in a number of years, the Sky Blues have once again teamed up with the property leaders...
Allsopp & Allsopp, the international property agency with offices in Coventry, Leamington Spa and Dubai, have secured a new two-year deal to sponsor Coventry City’s shirts.
The firm, who opened its doors for business in 2008 now employ over 130 members of staff across all three offices, launched its third office in Leamington Spa in 2015. Allsopp & Allsopp were the home kit sponsor for the past two seasons, but have now signed a new two-year deal for the upcoming 2016/17 and 2017/18 seasons.
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The new deal is a multi-year six-figure sum agreement and represents the most significant shirt sponsorship deal for the Sky Blues in a number of years. The deal now includes the Coventry City away shirt for first-team games as well as the Under-21 home and away shirts with the logo appearing on all retail shirts.
The Sky Blues 8th place finish last season represents the club's highest league finish since 2005/06 and the success of the team has yielded a 34% increase in attendance at the Ricoh Arena.
Allsopp & Allsopp is run by Coventry-born and ex-Caludon Castle School, brothers Carl and Lewis Allsopp and while the firm has won over 20 different international property awards for its work in the UAE, the pair are firmly rooted in the fabric of the city.
Managing Director Carl said: "We're delighted we've secured another two seasons with our logo on the Coventry City shirt. There are two reasons. One, we love Coventry City. It's our club and it's a huge honour to support it in this way, seeing the family name and company logo on the front of the shirt makes us incredibly proud.
"Two, it has helped us raise our profile in the city dramatically. It reinforces the fact that we're one of the leading property businesses in the area. We have to say thank you to many Sky Blues fans who have bought and sold through Allsopp & Allsopp since opening in Coventry and Leamington Spa which has enabled us to become a driving force in the city, all because of our association with the football club.
CEO Lewis said: “We’ve seen value in having the shirt displayed in our Dubai head office as well. Clients from around the world see the shirt displayed and not only is it a great conversation starter, but some of our clients again from different parts of the world have started keeping an eye on Coventry City’s scoreline each week because of the relationship we have developed with them, which is fascinating. I'm sure City supporters can't wait to see the new kit designs."
Carl Allsopp went on to say: "Whilst we were disappointed with the way we fell away, as a business, we look for year-on-year growth which we have seen this year with Coventry City, I'm sure Tony Mowbray and his staff will continue that progress next season."
Chris Anderson, Executive Vice Chairman of Coventry City Football Club, said: “We are delighted to be continuing our relationship with Allsopp & Allsopp. Their continued sponsorship represents a great show of faith in the club from a local, Coventry-based business.
“Coventry City FC is committed to working alongside local companies and businesses to help the Sky Blues' vision grow. Allsopp & Allsopp have been a highly valued partner of the football club. They are proving to be hugely successful in the city and we will strive to match that success on the pitch over the course of next season!”