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NEWS: Coventry City have confirmed Season Ticket information for the 2016/17 campaign

5 May 2016

The Sky Blues have also announced a refund scheme to encourage more supporters to purchase season tickets...

Coventry City have today confirmed Season Ticket information for their 2016/17 campaign.

The Sky Blues’ Ticketmaster season ticket cards will be on sale from today with the early bird period lasting until Sunday, June 5th. 

The new ticketing system will allow supporters to buy their tickets online and over the phone with the help of a dedicated call centre. Supporters will also be able to pay for their 2016/17 season ticket through 10 instalments with the Zebra Finance option now available.

Money Back. For the first time ever, the club has also decided to introduce a refund scheme to encourage more City supporters to sign up and back the Sky Blues for the 2016/17 season at the Ricoh Arena.

The scheme has four different sales targets, with a maximum discount of 30% and the size of the refund depending on the number of season cards sold. If the club sells over 7,000 season tickets, fans will receive a refund of 10%. If the club sells 8,500, fans will receive a refund of 15%. If the club reaches the magic mark of 10,000, fans will receive a refund of 20% and if we reach 15,000, a 30% discount will apply. If we reach the required targets, supporters will receive money back on their Season Ticket cards, which can be used for your 2017/18 Season Ticket. 

For early bird purchases, the club have also decided to pay for the £6 Ticketmaster service charge of associated with buying a season ticket card. 

Kids Free. The club is committed to keeping football affordable for families and has made several changes to the age brackets of the concession and junior pricing to watch the Sky Blues at the Ricoh Arena anywhere in the stadium. The offer of FREE football has been extended by a year to Under-13s, meaning any JSB member under this age will be entitled to a free season ticket when accompanied by a paying adult.

The new pricing structure for the 2016/17 season means a family of four will be able to watch the Sky Blues next season for just £26 per match.

Another change sees the creation of the Young Sky Blue season ticket which will see 16 to 18-year olds save £91 on their season ticket from the 2015/16 season.



Executive Vice Chairman Chris Anderson said: “We’re pleased to be able to confirm the 2016/17 season ticket prices for our next campaign.

“The announcement sees a return to the 2012/13 and 2014/15 pricing structure with several amendments designed to help families watch the Sky Blues at the Ricoh Arena. We’ve also introduced the discount scheme to reward supporters for backing the club in numbers. 

“During the 2015/16 season, we saw a significant rise in attendance on the previous season in both full and half season ticket as well as Match Day ticket purchases. If more fans could sign up for the whole season, we want to reward that loyalty with substantial discounts.

“The introduction of the Young Sky Blue ticket and the extension of the free season ticket to Under-13s will help families enjoy the football on display together as we look to make further progress on the pitch next season.

“I’m also delighted to announce that supporters will now be able to pay for their season ticket in monthly instalments through Zebra Finance and I’m sure supporters will enjoy the improved system Ticketmaster has provided us with.”


*Coventry City will be issuing new Season Ticket cards for the 2016/17 season.

*Supporters will be able to purchase season tickets in Block 14 following its popularity this season.

*The club will be operating a new and improved online ticketing platform ( as part of our new partnership with Ticketmaster. Click here to download our guide to the new website...

*Age bands for concession Season Tickets are calculated based on the supporters’ age as of 31st August. Please note it is the supporters’ responsibility to ensure that the club has the correct Date of Birth on file for them. Terms & conditions apply. 

*If the club reaches the required targets for the refund scheme, supporters will have their money put back on their Season Ticket card. Supporters will be able to use that money to go towards the 2017/18 Season Ticket. The club needs to reach the required targets by the first day of the season for the offer to become applicable.

*During the Early Bird period, there will be no service charge for Season Tickets. Following the conclusion of the Early Bird period, a £6 service charge will be applied for any season ticket purchased.

*Zebra Finance will be available for supporters to pay for their season ticket in instalments. You can download the brochure which contains full details below.

*Anyone purchasing an age related concession Season Ticket, if not already provided, will be asked to provide proof of age. This can be provided in person at the Butts Park Arena ticket office or via an attachment to an email (, in the form of a Birth Certificate, Passport or Driving License. 

*2015/16 Season Ticket holders will have their seats reserved for them to renew up until Sunday 29th May (a week before the end of the early bird period). After this period, all unrenewed seats will be made available for sale. 

*The early bird period will last until Sunday, June 5th before the regular pricing structure is introduced.

*Supporters will retain the same supporter number as used on the previous ticketing system.


There are three ways for you to buy your Season Ticket:

- Online at is the quickest and easiest way to purchase
- Over the phone on 0844 453 9134

You can pay using the following methods:

- Debit Card – Online/Over the phone 
- Credit Card (excluding American Express) – Online/Over the phone
- Cheque or Cash – Butts Park Arena Ticket Office 


Supporters can purchase their 2016/17 Season Ticket(s) through 10 instalments using the Zebra Finance option. 

Full details on the payment options are available to download with our online brochure. Click here to download….

For any further information on 2016/17 Season Tickets, please visit

*Terms & Conditions apply to all of the above information.


Disabled Supporters can purchased in-person at the Butts Park Arena Ticket Office. Up to date proof of disability will be required. Disabled supporters can purchased in person during the early bird period until Thursday 2nd June at 5pm. 

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