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NEWS: Sky Blues in the Community announce their Player Ambassadors for the 2015/16 season

2 October 2015

Reda Johnson, Sam Ricketts, James Maddison and John Fleck have all been chosen to be club community ambassadors...

Sky Blues in the Community are proud to announce their Player Ambassadors for the 2015/16 season.

Reda Johnson, Sam Ricketts, James Maddison and John Fleck have all been chosen as ambassadors to support the community work of SBITC.
Sky Blues in the Community is the official charitable arm of Coventry City FC, delivering a range of activities and projects for the benefit of the local community. Supported by the Professional Footballers Association, The Football League Trust and the Premier League, the work carried out focuses on 4 key areas; Inclusion, Education, Sport and Health. 

Community Director David Busst said: “The work we do in the community continues to grow year on year and it is really important to showcase the excellent work going on in the community under the banner of Coventry City FC.

We are very fortunate to have the support of the club and players, who really value the importance of working in the local community, as well as understanding the kudos associated with players supporting community projects and activities.”

Defender Reda Johnson has been chosen as ambassador for the Sky Blues inclusion work – which includes working with hard to reach young people and disability football. 

Johnson is joined by Sam Ricketts, taking on the role as Ambassador for education, covering everything from teaching numeracy and literacy in schools to BTEC Sports Programmes.

James Maddison will take on the role of Sports Ambassador, supporting community work delivering training in a range of sports and activities in Coventry and Warwickshire.

Ambassador for Health, John Fleck will support projects aimed at improving health and well being throughout the local community.

Busst added: “We are extremely excited to announce this year’s ambassadors, all of which have been chosen for their continued commitment to community work during their time at the club.”

For more information on the work of Sky Blues in the Community, you can visit their website at or contact their office on 02476 786349

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