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Coventry City's Chris Anderson: "It's a challenging job. The club needs a stable home in Coventry."

10 November 2015

The new Executive Vice Chairman and Managing Director will lead the club's commercial business to build a sustainable future...

Coventry City's Executive Vice Chairman and Managing Director Chris Anderson has admitted it is a 'challenging job' but one that he's excited by following his appointment last week.

Anderson was appointed by the club on Friday to lead and direct the club's commercial strategy following Steve Waggott's departure from the club.

The former semi-professional footballer has great experience as a financial accountant and a professional adviser, as well as being a leading academic.

Following his first few days in the job, Anderson has been 'overwhelmed' by the positive reaction he has received from staff and supporters alike.

Anderson said: "I've really enjoyed it so far, plenty to get my teeth into and I've been overwhelmed by the welcome I've received.

"You hear a lot of stories, reading the papers about Coventry City but a lot of it doesn't seem to be true, any more at least, so it's been a great experience so far.

"It's a challenging job, everyone knows that. I wasn't brought here to do the football side of things, my focus is on the commercial side of the business and helping grow that side of the business.

"The football side is in a very healthy state. My remit is to make sure the club is financially stable and continues to have a sustainable and sound financial footing." 

It is over one year ago since the club returned to the Ricoh Arena and secured a 1-0 win over Gillingham in front of over 27,000 fans.

Facing questions over the club's future, Anderson moved quickly to reassure fans of his intentions and said there has been 'significant progress' on a new stadium.

He added: "I can tell you what I intend to do and that is for this football club to obviously play in Coventry and for the football club to have a stable home in Coventry.

"To be able to do that, the football club needs to participate from it's own success. That's the main and important principle. 

"I asked about a new stadium coming into the role. What I know is that there has been ongoing work and progress on a stadium, an alternative to the Ricoh Arena.

"There has been very good progress in the past few weeks. I think the mistake in the past has been to make people believe that it is imminent and stadium projects take time.

"We're working hard behind the scenes, exploring all options but I can tell you progress has been made, significant and material progress, but we're not making a mistake again of announcing things when they're not ready to be announced." 


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