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Coventry City and the SFB Group are teaming up for the second business club meeting, after the first was a success

11 November 2015

The club and the SFB Group are working together to create a hub for business owners and directors to network in order to help promote businesses on matchdays at the Ricoh Arena...

Coventry City Football Club and the SFB Group are teaming up for their second business club meeting after the first was a massive success.
The Sky Blues are working together with the SFB Group, which is a firm of accountants, wealth managers, commercial insurance brokers and business advisers, to create a hub for business owners and directors to network in order to help promote businesses on matchdays at the Ricoh Arena.
The business club had its first meeting last month when the Sky Blues took on Peterborough and two businesses that were present for the club's debut believe it was a huge success.
Jodie McDermott, Managing Director of the Midlands Office of Cox Costello & Horne, said: "It was fantastic to be part of the launch of the SFB Business Club, I can see the real  potential for local business’s in and around Coventry and Warwickshire to mix business and socialise. Coventry City Football Club is the perfect venue for doing  business in a relaxed and professional atmosphere. 
"I am very excited to hear that they will be introducing some educational material for business which means business will get the tax deduction for cost."
Roger Parfitt, part of the Coventry branch of Handelsbanken added: "We thoroughly enjoyed ourselves. We were made to feel very welcome, the catering was excellent and it was good to meet some old and new business acquaintances."
The business club will include a range of benefits including three-course dining, use of meeting rooms on matchdays and will be the ideal opportunity to meet new contacts and grow your business, whilst supporting the Sky Blues.
Not only will the SFB Business Club be a great opportunity to promote your business but it will also be tax-deductible and vat-refundable for the majority of businesses, and you will get use of the Chairmans Lounge for meetings and staff training on matchdays.
The full benefits of the SFB Business Club are:
Business Benefits
Business Training from The SFB Group
Use of Chairmans Lounge on matchdays for business meetings/staff training/board meetings
Networking opportunities with like-minded business owners
Half-time business presentation opportunity for your business
Tax deductible and VAT refundable for the majority of businesses (in respect of business benefits only)
Football Benefits
Access to all CCFC home league matches
Three-course dining at all home league matches
Centre line Directors Box seating
Complimentary matchday programme and teamsheet
Pre-match interview with former and current squad players
Invite to the Boardroom for a home league game
Post-match Man of the Match interview
Priority access to purchase away match tickets
VIP Car Parking (1 space per 2 seats booked)
The next meeting will be on Saturday, November 21st for our match against Gillingham and places are £65+vat per person.
For further information or to book your place(s) for this match call 02476 99 1987 (option 2) or email

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