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Coventry City Football Club commit to 'affordable football' and slash season ticket prices for the 2015/16 season

3 May 2015

The club have cut season ticket prices by up to 25% with adults season tickets costing a flat rate of £249 in the early-bird period...

Coventry City Football Club’s commitment to making football more affordable for supporters has seen them cut Season Ticket prices for the 2015/16 season.

The club are introducing a flat rate for Season Tickets of £249 for adults who buy in the early-bird period, which is £96 cheaper than a standard zone Season Ticket this season and equates to less than £11 per match. It is also more than 25 per cent cheaper than the last full season at the Ricoh Arena.

There will be no premium zone at the Ricoh Arena during the 2015/16 season – blocks 19, 20 and 21 will enjoy standard zone pricing – and the family zone is moving to blocks 23 and 24 in the East Stand.

And the club’s commitment to attracting the next generation of Coventry City fans remains firm, with Junior Sky Blues (JSBs) under the age of 12 eligible for a free Season Ticket in the family zone. 

JSBs between 12 and 16 have seen their Season Tickets in the family zone reduced to £23, which is just £1 per game.

Concessions Season Tickets have also dropped to £191 from £230 in the standard zone this season, and that equates to just over £8 per game.


The club is also closing off the North Stand to Season Ticket holders and will only sell in that area of the ground if there is enough demand on a game-by-game basis.

Every Season Ticket holder affected by that decision has been written to and the club will work with them to find a new seat in the East or West Stand and because of the new price range, the cost will go down – wherever they choose to move to.

The early bird period will come to a close at the end of June and the full price Season Ticket will be £299 from July 1.

Coventry City chief executive Steve Waggott said: “Making football more affordable is something I am absolutely committed to and I am delighted that we can announce such a big cut in the adult Season Ticket for 2015/16. We wanted to release the details as soon as we were safe from relegation and now we are able to do that.

“This year, there won’t be a premium zone – every adult Season Ticket across the stadium will be the same price so there’s even bigger savings for those who sit in blocks 19,20 and 21 this season.

“We know this has been a tough season but I think supporters can see the direction we want to take the club in and, the more revenue we can drive, the more we can invest in the team.”

He added: “We listened to supporter feedback last season when we took the decision to reopen the North Stand after initially closing it, but when you look at it on a matchday, there has not been significant enough appetite for fans to sit there to justify keeping it open.

“The atmosphere is getting lost and we have to get supporters closer together to really generate the kind of mood in the ground that the players can feed off. 


“Of course, we’d love to see the stadium full like it was for the return to the Ricoh but we also have to plan for an average of around 11,000 and that means bringing supporters closer together – just as they were during that great JPT run a couple of years ago.

“If we get more interest on a game-by-game basis, the North Stand will open but after consulting with supporters on the issue in the past couple of weeks, they can see our reasoning.

“Overall, I think this is a great Season Ticket price for our supporters and I hope they can see that I am doing everything in my power to attract them back to matches.”

Early Bird Season Tickets are now on sale and will rise to full price on Wednesday, July 1.

Supporters are able to buy on the web at now and they will be available over the phone on 024 7699 2326 or 024 7699 2332 or in person at the CCFC Superstore from 9.30am on Tuesday, May 5.

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