Coventry City

The club is in the process of moving its superstore at the Gallagher Retail Park to a new unit that will be run in partnership with Just Sport at Arena Park.

The current superstore will close at 3pm on June 25 before the new shop opens on July 1 and to recognise this short period without a retail outlet, the club is extending the early bird period until the end of July 5.

Online sales will be available throughout the period via www.ccfcshop.co.uk and telephone sales will be available on 024 7699 2326 on June 26, 29 and 30 from 9.30am until 5pm.

Chief executive Steve Waggott said: “As supporters can see, there is a great deal of activity behind the scenes from a retail and commercial perspective but it leaves us with this window of just under a week when one store closes before the new one opens.

“Of course, supporters will still be able to buy online during that time but we felt it was right to extend the early bird period to give everyone extra time to be able to buy at the cheapest price.”

The club introduced a flat rate for Season Tickets of £249 for adults who buy in the early-bird period, which is £96 cheaper than a standard zone Season Ticket last season and equates to less than £11 per match. 

There is no longer a premium zone at the Ricoh Arena as blocks 19, 20 and 21 will enjoy standard zone pricing, while the family zone is moving to blocks 23 and 24 in the East Stand.

And the club’s commitment to attracting the next generation of Coventry City fans remains firm, with Junior Sky Blues (JSBs) under the age of 12 eligible for a free Season Ticket in the family zone. 

JSBs aged between 12 and 16 have seen their Season Tickets in the family zone reduced to £23, which is just £1 per game.

Concessions Season Tickets have also dropped to £191 from £230 in the standard zone last season, and that equates to just over £8 per game.