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NSL Automotive further its commitment to Coventry City

15 January 2015

The local company, who were first Active Ambassador for the Sky Blues are now sponsors of the Academy's Under-13 side...

A Coventry company has made a further commitment to the future of Coventry City Football Club.

NSL Automotive, which specialises in steering products and brake calipers for the automotive trade, became the first Active Ambassador for the Sky Blues – a scheme which chief executive Steve Waggott has devised to work with business people to help Steven Pressley and Neil MacFarlane recruit new players for the development squad.

But now the company has furthered its commitment to helping the next generation of Sky Blues’ talent, by sponsoring the academy’s Under-13 side, with the funds going towards equipment and support of the team.

NSL, which is run by Mick Parsons – a lifelong Sky Blues fan – has experienced rapid growth despite only being formed in August 2013. It has seen turnover treble and is experiencing a boom in business.

The deal agreed will see the company logo on the team’s shirt and Parsons, 31, is delighted to be helping the club as both the sponsor and as an ambassador.

“It’s fantastic to be in a position to help my boyhood club, and the club that means so much to me,” Parsons said.

“The academy really is the cornerstone of the club and Steven Pressley has proven that young players do have a path into the first team so it’s vital that they get as much support as possible.

“We’re delighted to have this new deal to sponsor the under-13s and we’d urge more local businesses to become a part of the future of the football club.”

Corporate sales manager Tynan Scope added: “We’re delighted that Mick has decided to now sponsor the under-13s and both parties will really benefit from the deal.

“We are keen to work with local businesses and there are plenty more opportunities for companies to get involved at all levels of the club but particularly around supporting the academy.”

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