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Coventry City signs up another O'Brien who does its work underneath the Ricoh Arena pitch

12 February 2015

O'Brien contractors prepared the ground at the Ricoh Arena and have now teamed up with Coventry City to shout about it...

Coventry City Football Club has another O’Brien on board – but unlike team captain Jim, its work has taken place underneath the Ricoh Arena pitch, rather than on it.

O’Brien Contractors prepared the ground at the Ricoh, including removing the 8,000 sq m playing surface to allow GreenFields to install the new pitch there last December.

O’Brien Contractors is the first and only large civil engineering firm able to offer turnkey solutions for a range of sports pitch installations, delivering projects ranging from athletics tracks, football pitches through to hockey and rugby pitches.

This capability is all maintained in house – with no outsourcing required – by a team of experts with a proven track record of delivering design and build sports projects to a diverse range of exacting client specifications.

The company has now taken an advertising board at the ground and believes it will help to raise the profile of the firm on a national basis.

Mick O’Brien, director of O’Brien Contractors, said: “This is a very specialist field and is something we want to shout about to the world and, also, we want to raise awareness about the company in general.

“We have sponsored Coventry City in the past and also tie-in with other local clubs so we do have a good sporting heritage.

“Over the years, O’Brien have been fortunate to have great success and are keen to ensure we give back to the community whenever possible. This includes sponsoring numerous local sporting clubs, providing everything from the kit to the scoreboards. We also support many schools by supplying playground materials and new IT equipment.”

Tynan Scope, Coventry City’s corporate sales manager, said: “It’s great to have O’Brien Contractors on board with the club in this way and we have seen how this kind of sponsorship can help to raise the profile of a business over many, many years.

“In our game against Rochdale recently, three of the four goals were scored right in front of their board and resulted in positive national TV exposure for the company – that’s just one of the many benefits.”

Prices for advertising boards for the remainder of CCFC’s season are £870 + vat for a six-metre TV facing pitchside advertising board and £175 + vat for a three-metre crowd facing advertising board.

For more information on any advertising and sponsorship opportunities, email commercial@ccfc.co.uk or call 024 7699 2330.


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