The Sky Blues boss wants three points tomorrow in order to entice fans back for the survival fight...
Coventry City manager Tony Mowbray is hopeful that tomorrow's Kids for a Quid promotion can help boost the attendance for the crucial League One clash with Colchester United at the Ricoh Arena.
The Sky Blues are running a ticket offer where any child under the age of 16 can purchase a ticket for just £1 (read full details here.)
But the City boss is aware that the home form must improve to entice fans along consistently and is eager to get three points against relegation rivals Colchester to send City further away from the U's in the table.
"It's always important to have the support of the supporters," Mowbray said.
"Yet the home supporters have had a frustrating season. On the contrary, the away fans have seen some good victories of late, have been very vocal and supportive of team. It's more difficult at home with the big stadium and 8,000-9,000 inside makes it a different atmosphere.
"I hope the promotion does make a difference but the bottom line is the stadium won't fill until we start winning football matches. We can do all promotions we want but to get the fans in we have to produce to get them back week upon week.
"It's a good promotion and we want to win to not only entice the fans back weekly but to separate ourselves from Colchester in the table."
The Sky Blues face the U's who have hit good form of late, as they have won three of their last four matches, with the other being a draw.
They still remain in the bottom four and are two points from safety and three points from the Sky Blues.
Mowbray is expecting another tight game as both sides look to get themselves further from the drop-zone and expects to face a well organised and hard working Colchester side tomorrow.
He continued: "Every game since I have been here has been tight. League One isn't swathed with money so not many teams have those one or two players who win games on their own or that extra bit of quality, apart from the likes of Bristol City, Preston and MK Dons.
"So the rest of us have to be well organised and disciplined, that's the one thing I've noticed is there is not a lot of difference in the teams. I expect it to be no different tomorrow.
"Colchester are like us in many ways, they have lots of young players, loan players but as throughout my time here so far, I haven't been too worried about the opposition. I do study them but it's more about us at the moment and I hope we can get the win that could damage their survival hopes."