The club will be collecting donations for Coventry Foodbank in the Community Zone of the CCFC Superstore at Gallagher Retail Park..
Coventry City are calling on fans to help the club show their support for those less fortunate this festive period.
The club will be collecting donations for Coventry Foodbank in the Community Zone of the Superstore at Gallagher Retail Park until Wednesday, December 17.
The money raised will be used to help Coventry Central Foodbank provide for people in crisis, as identified by care professionals.
Before 2011, there were no food banks in Coventry. Now, according to the foodbank, there are nearly 60,000 people living on the breadline in the city.
Last year Coventry Foodbank delivered 139 tonnes of food to those that need it most, with 95 per cent of that coming from the general public.
Hugh McNeill is project manager at Coventry Foodbank and is delighted to have the support of Coventry City.
“It is a massive undertaking to run the foodbank but we have been incredibly blessed by the people of Coventry,” he said.
“The centre has been up and running for three-and-a-half years and we have 16 distribution centres, one in every area of social deprivation across the city, which operate seven days a week.
“I am a lifelong supporter of Coventry City and it is a dream come true to have Coventry City involved. We appreciate that people go out of their way to support us.
“The donations will be used to buy food as well as also household items and a few different things for people to eat at Christmas.
“Many people are just one crisis away from not being able to eat. As it gets colder, some people are forced to make the decision between heating and eating and every week we see parents who have gone without to ensure their children do not go hungry.”
Mark Hornby, head of marketing at Coventry City, said: “It is important, particularly at this time of year, to recognise our responsibility as a community football club.
“Coventry Foodbank does incredible work in supporting people in the city when they really need it, and we are proud to get behind their efforts to that end.
“Through its connections, it ensures that people’s generosity is directed to where it is truly needed and that makes a huge difference.”
Donated food can also be taken to the Hope Centre, Vauxhall Street, Hillfields during normal working hours while Coventry Foodbank can arrange to collect larger quantities of food.
For more information visit www.coventrycentral.foodbank.org.uk or contact Hugh McNeill on 02476 445938 or hugh@coventryfoodbank.com.