As part of the partnership, Myprotein will supply a range of products to Steven Pressley's side and also offer City fans a discount on their products...
Coventry City’s first team squad will be given the fuel to fire them to glory after the club agreed a new partnership with Europe’s leading online sports nutrition brand.
Myprotein has become the Sky Blues’ official nutrition partner and, as part of the agreement, the company will supply a range of products to Steven Pressley’s side.
Pressley and his backroom team, including sports scientist Pete Tierney, will handpick from Myprotein’s approved HFL products to help ensure the squad remain in peak condition.
Not only will the City players benefit, supporters will too and will have the choice of more than 350 products.
Myprotein will issue voucher codes to Sky Blues fans to allow them to claim money off when they order from the company’s website as part of the ongoing partnership with Coventry City.
Max Holland, marketing executive for Myprotein, said: “We are delighted to be the club’s official nutrition partner.
“It’s a partnership that will bring benefits to us, to the club and their supporters so it is great news all round.
“We work with a number of elite clubs and we have very positive feedback on the quality and range of products. Clubs benefit from our HFL range – through Informed Sport – that have been screened to make sure they are clear for professional athletes to use, which gives great peace of mind.
“We are looking forward to working with Coventry City Football Club and providing some great offers to their supporters.”
Tynan Scope, the corporate sales manager for Coventry City, said he was pleased to strike the partnership with Myprotein.
He said: “This is excellent news for the club and I know the staff and players at the training ground are delighted we have secured this partnership.
“The products they use will form part of their strict fitness and dietary regime to ensure they are in the best shape possible – especially as the games come thick and fast as winter approaches.
“We’re also pleased that within the partnership, there are benefits to our supporters too who will be able to save money when they order Myprotein products.”
Any Coventry City supporters wanting to take advantage of the ten per cent discount at www.myprotein.com can enter CCFC10 at the checkout.