Skip to main content Skip to site footer
Commercial

Coventry City sign two-year 'major commercial deal' with international sports company

5 August 2014

Sky Blues agree two-year deal with sports performance analysis company STATsports to sponsor away kit and home shorts

Coventry City have signed a new two-year sponsorship deal with STATsports – a leading international sports performance analysis company.

 

The Irish-based firm works with a host of leading football clubs including Manchester City, Liverpool, Arsenal and Barcelona as well as the German FA, the Rugby Football Union and several leading Rugby Union and Rugby League clubs.

The company provides a huge range of fitness data and performance monitoring through its software system. Players wear a small Viper pod during training and practice games which measures and transmits the data, which can either be monitored live or collected and analysed by coaching staff.

 

That data can be used to monitor individual players’ progress and also compare them to other squad members.

The STATsports name and logo will be carried on the Sky Blues away kit and on the back of the home and away shorts.

 

The deal will see Steven Pressley and his staff have use of the full range of STATsports software and equipment.

Steve Waggott, the club’s development director, said: “This is a major commercial agreement which will give Steven and his staff access to some of the most cutting-edge fitness and performance monitoring services available in sport.

 

“STATsports work with some of the leading teams across a range of sports and really allow managers and coaches to have all the information to build a fully comprehensive fitness programme, and monitor the physical performance of their players.

“Steven is a very progressive manager who constantly strives to use every advantage, and he identified STATsports services as a key component of his programme.

 

“This deal has allowed us to sign this partnership agreement – something that ordinarily would be way beyond our budget. We are very much looking forward to the start of what we believe will be a very fruitful relationship with STATsports.”

STATsports founder and managing director Alan Clarke said: “"We are delighted to begin our partnership with Coventry City Football Club, a club with an iconic and fantastic history. As part of our relationship it will be our privilege to supply our technology to the club from first team down to academy level.”


Advertisement block