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Know the Score campaign for Swindon

16 April 2014

The campaign, which was launched to raise awareness of Bowel Cancer, will be backed against Swindon Town...

The Sky Blues will be backing the “Know the Score” campaign at our game against Swindon Town on Good Friday.
The campaign was launched in 2011 to raise awareness of Bowel Cancer. A year later, the Star of Hope badge, the national bowel cancer symbol, was introduced and this year, the Mr Brightside Project- in partnership with the Bobby Moore fund, the Adam Stansfield Foundation, Beating Bowel Cancer, Bowel Cancer UK, the Men’s Health Forum and the Professional Footballers Association- are again combining to spread the word about the second highest cause of cancer death in the UK.
Over 40,000 men and women of all ages are diagnosed with bowel cancer every year, with a knock-on effect on a quarter of the population. During every football match, seven people will be diagnosed with the disease – and three of them will die. All the partners in the project are calling for people to stand up against the disease!
The campaign kicks off during Bowel Cancer month in April between 12 and 21, when awareness and the Sky Blues’ squad will warm-up in “Know the Score” t-shirts against Swindon, while Sky Blue Sam will also wear the shirt. Steven Pressley and the Sky Blues coaching staff will also wearing the National Bowel Cancer symbol, the Star of Hope, during this period.

Know your body!                  
Bowel cancer can affect men and women of all ages. So get to know your body and if you notice any of the following and they last longer than three weeks, make an appointment to see your GP: 
· Bleeding from the bottom without any obvious reason
· A persistent change in bowel habit to looser or more frequent bowel movements
· A lump in your tummy or tummy pain, especially if it’s severe
Chances are it won’t be cancer, but it’s better to play safe.
As well as spotting it early, one way to help tackle bowel cancer is to do things that can reduce your risk of developing the disease. Taking these steps doesn’t definitely mean you won’t develop cancer, but it helps to stack the odds in your favour:
· Maintain a healthy weight
· Be physically active
· Cut down on alcohol
· Be a non-smoker
· Eat a healthy, balanced diet that’s high in fibre and low in red and processed meat
It’s important to…
Take part in bowel cancer screening when invited
Take steps to reduce your risk of the disease
Be aware of changes in your body and report them to a doctor
For more information -

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