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City shirts boost the Poppy Appeal

5 July 2013

An auction of City shirts has helped raise over £1,500 for the Poppy Appeal...

Coventry City has boosted the coffers of the Royal British Legion Poppy Appeal by more than £1,500, thanks to the auction bids of Sky Blues fans. 

City’s shirts for last season’s home fixture against Scunthorpe on Remembrance Weekend included a poppy on the front to commemorate Armistice Day.

Following the match, each shirt was signed by an individual player and has since been auctioned off via eBay.

In total, £1,591.03 was raised by the auction and every penny will go to the Poppy Appeal as well as two further shirts which could raise further money for the organisation.

Stacie McDermott, Coventry City’s marketing manager, said: “It’s great to be working with the Royal British Legion Poppy Appeal as it is such a fantastic cause.

“The Poppy Day appeal was very successful last year and we wanted to do something extra to raise additional money of the appeal to show our full support.

“The auction idea was a great way of giving fans the chance to buy a piece of unique club memorabilia and also help the poppy appeal raise even more money.

“We hoped to raise more than £1,000 so to go past the £1,500 mark is great news.”

Lisa Wootton, Community Fundraiser, the Royal British Legion, added: “Coventry City Football Club, the players and supporters have really become a part of our team.  

“Sky Blue Sam helped make our Poppy Launch a great success and throughout the year the Club has promoted the Legion at its games and through its website.  

“We spend £1.6 million per week providing social, emotional and financial care to our Armed Forces family, so continuing support from the Sky Blues is helping us to make a real impact.”

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